Super Bowl Monday: The view from armchair copywriters

February 7, 2011

Ahhh, Super Bowl Monday. The hangovers. The salsa stains on the sofa. The dreams of winning your office betting pool crushed. And the ad reviews. Yes, today is the day when everyone — many with little or no connection to advertising, football or tastemaking — puts out a list of the top Super Bowl commercials. Some are better than others. USA Today’s Super Bowl Ad Meter is probably the best known (and this morning had Bud Light’s Dog Sitter ad ranked tops). But two others that are very good gauges of the winners/losers of the Ad Bowl are TiVo and the Kellogg Super Bowl Advertising Review.

Post Super Bowl: Ads, ads and more ads

February 8, 2010

It’s tempting, as a media reporter, to become incredibly cynical as the Super Bowl rolls around each February. Endless pitches, endless studies, endless clips sent by public relations departments in the days leading up the the game.