Below is an unedited transcript of the video interview I conducted with Cory Booker, Mayor of Newark, NJ, in April.
Paul Smalera: Earlier today I had a great conversation with Cory Booker, the Mayor of Newark, New Jersey. Let’s have a look. Mayor Booker, thank you so much for being here with me.
Cory Booker: It’s great to be here with a Jersey boy. A fellow Jersey boy.
Smalera: I wanted to ask you first of all, you have this reputation as the social media mayor, the tweeting mayor. What made you get onto Twitter in the first place?
Booker: It happened in 2009 where now co-founder with me of WayWire but really an extraordinary visionary woman who saw social media and was a social media maven before…she actually thought up the idea of a Twitter race to the top between Ashton Kutcher and CNN. For some reason she felt the platform would benefit from having indigenous, grassroots authentic leadership on it not just a place for triviality or celebrity but really a mission driven platform and to get more people like that on the platform would be better. She had seen a lot of the other things I was doing in Newark and finally decided to reach out to me. It was a great conversation but I really felt was too busy. I still didn’t understand the concept at all. She pulled a powerful persuader out on me which was Ashton Kutcher. I had this surreal moment where I thought my staff was punking me because Ashton Kutcher’s calling city hall in Newark? I can’t believe that.