At a time when leaks about product launches, acquisitions and potential hires are rife, Google resorted to extraordinary measures to ensure that word of its new social network, Google+, did not slip out ahead of Tuesday’s official announcement.
The company reached out to Reuters late on Friday about a special briefing related to some undisclosed YouTube news, even tasking a YouTube PR-man with a curious sartorial style to coordinate the meeting, to complete the red-herring.
So it was surprising to discover a grinning Vic Gundotra, Google’s head of social, and VP of Product Management Bradley Horowitz, in the meeting room at Google’s headquarters.
Clearly we weren’t here to talk about a new YouTube media partnership.
The pair quickly revealed what they had up their sleeve and proceeded to give a tour of a new social networking service that’s been one year in the making.