Microsoft, which owns a small part of Facebook, dipped its own toe in the online social scene this week with a low-key unveiling of its So.cl (pronounced “social”) service.
By Kevin Kelleher
The opinions expressed are his own.
Facebook is steamrolling forward. It now boasts 800 million active users. The company is reportedly preparting for an initial public offering. It’s laying plans to sell a Facebook phone, strengthening its presence on the mobile web. But Facebook’s plans may be hampered by a new backlash against the company’s efforts to get its users to share more of their lives online.
MySpace, the online social network (can we still call it that now that it has ducked out of the Facebook/Twitter competition?), appears to be pursuing what I’ll call the “two-pronged news strategy.” You get used to it when you cover media and technology. For those of you who don’t enjoy this privilege, it goes like this:
If you were miffed at not being able to tweet your innermost thoughts and random musings to your followers yesterday, or post that smartypants comment on a friend’s Facebook status update, blame politics. Turns out the reason why Twitter was knocked down for hours, while Facebook users had trouble logging in and posting to their profiles on Thursday was a Georgian blogger who uses both services.
No one needs another Facebook or Twitter so any social networking site had better have something new. Serial entrepreneur Vince Broady, who has experience in knowing what people like through his background with games and entertainment, is convinced he has one. It launched this week as thisMoment.com.
Is it really giving if the money you’re shelling out for charity isn’t real? The 6- to 14-year-olds that Disney is targeting in a Dec. 12-22 charity drive on its social networking Club Penguin Web site probably would answer an emphatic “Yes!” to that existential poser.