“Motrin moms” and the perils of social media marketing

November 18, 2008

With the fallout from the so-called “Motrin moms” debacle still echoing around the Web, it seems an appropriate time to highlight, once again, the perils of social media marketing. Of course, this is not the first time that a big corporation has managed to arouse the ire of the online masses, and it sure won’t be the last. But the Motrin case is notable for the swiftness and ferocity of the response, not to mention all the angry “tweets.”

MySpace — better with Bacon Salt?

October 13, 2008

mmmmm-baaaaacon.jpgMySpace rolled out the public test of its MyAds system, a service created for small businesses that want to run banner advertising on the online social network. Designed to take advantage of the personal information that MySpace members provide, it’s geared primarily toward folks whose businesses are small enough that they don’t have things like media buyers. (See the e-mail conversation with our friend at Bacon Salt at the bottom of this entry for an example of what I mean.)

Social ‘nets are nice but where’s the money?

May 21, 2008

diller2.jpgBarry Diller likes social networks. He says they function as telephones used to: they help us communicate with each other. But one thing they don’t do is make money. Here’s what he told the Goldman Sachs Ninth Annual Internet Conference today in Vegas: