Vevo relaunches with closer Facebook ties

Vevo, the music video company, has relaunched the popular site with a more personalized, social, long-play viewing experience getting closer and further away from that MTV experience at the same time.
One of the big changes is that you can now only get the full benefits of Vevo with a Facebook login in, which allows you to create a personalized Facebook playlist and share the videos you’ve watched with your friends on Facebook.

Vevo was the second most watched online video service in the U.S. in January with more than 51.5 million unique visitors watching an average of 62  minutes of video that month according to comScore. It is also YouTube’s number 1 partner.

A reminder that Vevo is owned by Universal Music Group, Sony Music Group and the Abu Dhabi Media Company, It also features music videos from EMI and many independent labels but not Warner Music Group, the third largest label owner.

Vevo’s changes are going down similar routes as many other ambitious online services which believe they need to have a significant social presence to grow and keep users involved sharing detailed traffic data voluntarily and adding value for advertisers and other partners.

In some senses you could argue there are ‘no surprises’ from the MTV of the early 21st Century.

TodayInMusic: Sony Music may have no CEO in a few weeks

BeyoncePerformsSony Corp still hasn’t confirmed to insiders who will replace outgoing Sony Music CEO Rolf Schmidt Holtz, whose contract ends on March 31st. Stories (including ours) have been doing the rounds for at least 3 months now that Schmidt Holtz will be replaced by current Universal Music Group chairman Doug Morris but, perhaps unsurprisingly, that move is proving complicated.

Sources say Morris has to give a year’s notice, which would take him to Jan 1 2012 at the earliest. The problem is Schmidt Holtz has made clear to his Sony Corp he has no intention of extending his contract as he’s ready to retire, move back home to Hamburg and concentrate on his various investments like TeVeo.

If Sony and Universal can hash out some agreement on Morris’ contract, he may be able to start as early as July 1, insiders said.  But that would still mean that the good ship Sony Music might be without a captain for three months, not a great thing in an industry where uncertainty reigns.