AT&T’s planned buy of T-Mobile USA is ultimately expected to get regulatory approval, combining the second and fourth largest wireless operators to create a new leader that will control around 43 percent of the U.S. wireless market. AT&T CEO Randall Stephenson suggested he had little choice but to do it as AT&T is in dire need of more wireless airwaves to increase network capacity for mobile Web services.
While the rumor mill has been heating to a frenzy over whether and when Verizon Wireless will get its hands on iPhone, Sprint Nextel has quietly found its own way to associate its brand with Apple’s i-empire, in the form of a wireless case for the iPod Touch.
Charlie Ergen is best known in media business circles as the straight talking homely founder of satellite TV provider Dish Network Corp. He’s often been disarmingly honest on quarterly conference calls with Wall Street analysts by admitting that he had personally taken his eye off the ball when the company was losing customers a few years ago or putting his annual family vacation ahead of being present on the quarterly call.
In a wide-ranging interview with Charlie Rose earlier this week, Verizon CEO Ivan Seidenberg danced around questions about cellphones but was more forthcoming about the U.S. telecom giant’s long-term expansion ambitions.
I’ve been pretty excited about the new BlackBerry Curve 8900 that my office handed me to replace a prehistoric 8800-series machine. Now there’s a new BlackBerry device, the Tour, which is making its debut this summer. So naturally, I rushed to check out the specs on the web to see what I missed.
How would you widen your appeal beyond an audience of 14-24 year-olds to say the 18-35 year-old demographic? Some companies might give their advertising a gentler or more grown up tone. Others might throw in a service credit or some airmiles.
Boost Mobile has decided the right theme is “wrong”
Investors already thought its recently-launched $50 unlimited mobile service plan was so competitive their first reaction was to sell shares in rival companies. The plan’s arrival in a terrible economy plagued with job cuts is also expected to draw crowds.
But to make sure Boost, a unit of Sprint Nextel, launched an ad campaign designed by Santa Monica-based ad agency 180 LA, to stand out from the clutter.
One has a coroner eating lunch over a dead body and at one point holding an internal organ in one hand and sandwich in the other. Is this wrong? he asks. Not as wrong like high prices.
Then there’s a girl on a bike questioning if there’s something wrong about her flowing long arm pit hair. The answer is of course that its not as wrong as sneaky charges in phone bill.
And what about the cute pig who’s tucking into a plate of ham at the dinner table.
“Is this so wrong? Its delicious.” says the pig. “I’ll tell you what’s wrong, a cellphone company that advertises one price and charges you hidden fees well north of that.”
Sprint said yesterday that Boost has been taking in 6 times more customers than it is losing since the new plan was launched Jan. 22. Now that the campaign launched this week on national TV it will be interesting to see the effect on sales.
Bob Brust came out of retirement in May this year for the Chief Financial Officer job at Sprint, aiming to help the No. 3 U.S. mobile service turn around its business. Instead of looking to make himself popular, Brust has been spending his nights looking over purchasing orders.