Tech wrap: AT&T/T-Mobile a done deal?

March 21, 2011

Reflections are seen in the window of an AT&T store in New York March 21, 2011. REUTERS/Brendan McDermidAT&T’s planned buy of T-Mobile USA is ultimately expected to get regulatory approval, combining the second and fourth largest wireless operators to create a new leader that will control around 43 percent of the U.S. wireless market. AT&T CEO Randall Stephenson suggested he had little choice but to do it as AT&T is in dire need of more wireless airwaves to increase network capacity for mobile Web services.

Sprint: When all else fails, call a magician

January 12, 2011

davidblaineAfter bigger rivals Verizon Wireless and AT&T stole the limelight at the Consumer Electronics Show with promises of multiple advanced phones for this year, now Sprint Nextel is trying to grab some attention with a stunt of its own.

Sprint gets iPhone too? Well, not really

November 10, 2010

While the rumor mill has been heating to a frenzy over whether and when Verizon Wireless will get its hands on iPhone,  Sprint Nextel has quietly found its own way to associate its brand with Apple’s i-empire, in the form of a wireless case for the iPod Touch. ZTE_3200_PEEL_GL

Charlie Ergen: Satellite cowboy, TV viewer, pitchman

August 3, 2010

Charlie Ergen is best known in media business circles as the straight talking homely founder of satellite TV provider Dish Network Corp. He’s often been disarmingly honest on quarterly conference calls with Wall Street analysts by admitting that he had personally taken his eye off the ball when the company was losing customers a few years ago or putting his annual family vacation ahead of being present on the quarterly call.

Verizon cagey on phones, open about global ambitions

June 24, 2009

In a wide-ranging interview with Charlie Rose earlier this week, Verizon CEO Ivan Seidenberg danced around questions about cellphones but was more forthcoming about the U.S. telecom giant’s long-term expansion ambitions.

Take the BlackBerry Tour

June 16, 2009

I’ve been pretty excited about the new BlackBerry Curve 8900 that my office handed me to replace a prehistoric 8800-series machine. Now there’s a new BlackBerry device, the Tour, which is making its debut this summer. So naturally, I rushed to check out the specs on the web to see what I missed.

Will Boost’s “so wrong” ads bring it to the masses?

February 20, 2009

How would you widen your appeal beyond an audience of  14-24 year-olds to say the 18-35 year-old demographic? Some companies might give their advertising a gentler or more grown up tone. Others might throw in a service credit or some airmiles. 
Boost Mobile has decided the right theme is “wrong”
Investors already thought its recently-launched $50 unlimited mobile service plan was so competitive their first reaction was to sell shares in rival companies. The plan’s arrival in a terrible economy plagued with job cuts is also expected to draw crowds. 
But to make sure Boost, a unit of Sprint Nextel, launched an ad campaign designed by Santa Monica-based ad agency 180 LA, to stand out from the clutter. 
One has a coroner eating lunch over a dead body and at one point holding an internal organ in one hand and sandwich in the other. Is this wrong? he asks. Not as wrong like high prices. 
Then there’s a girl on a bike questioning if there’s something wrong about her flowing long arm pit hair.  The answer is of course that its not as wrong as sneaky charges in phone bill.
And what about the cute pig who’s tucking into a plate of ham at the dinner table. 
“Is this so wrong? Its delicious.” says the pig. “I’ll tell you what’s wrong, a cellphone company that advertises one price and charges you hidden fees well north of that.”
Sprint said yesterday that Boost has been taking in 6 times more customers than it is losing since the new plan was launched Jan. 22. Now that  the campaign launched this week on national TV it will be interesting to see the effect on sales.
(Photos: Boost)

Picture gets darker for 8,000 Sprint workers

January 26, 2009

Employees of embattled wireless service Sprint had yet another reason to complain on Monday after the company, which has been losing customers for years, announced 8,000 job cuts.

CFO Brust looks to save Sprint, one pencil at a time

December 8, 2008

Bob Brust came out of retirement in May this year for the Chief Financial Officer job at Sprint, aiming to help the No. 3 U.S. mobile service turn around its business. Instead of looking to make himself popular, Brust has been spending his nights looking over purchasing orders.