Silicon Valley startup YouSendIt, which began as a file sharing and storage company, is getting a corporate makeover. YouSendIt comes off, and Hightail gets papered on.
Gina Bianchini — the bubbly, well-connected former CEO of social network Ning — is back in the social media game after a 18 months as entrepreneur-in-residence at venture capital firm Andreessen Horowitz.
Her new venture is called Mightybell and essentially is a back to basics type of social media start-up which aims to help users create step-by-step, day-to-day actions which friends and others could follow.
For example, if you’re exploring a new hobby you could follow an expert or enthusiast and read their blogs, status messages, see their photos and watch videos on how they achieved a particular goal.
“Mightybell seeks to offer creators, instigators, bloggers, organizers, operatives, entertainers, artists, teachers, guides, and everyone’s alpha friend a simple way to take new social technologies and turn them into better, more compelling experiences for people in the real world. It’s the obvious next step in social media,” said Bianchini in a statement.
Mightybell launches in beta form as an iPhone and Web-based application.
The start-up, of just 9 people so far, raised $2.1 million in seed funding led by Floodgate and First Round Capital as well as “a handful” of angel investors.