When media bigwigs argue that they haven’t seen any evidence of real cord-cutting — and, believe us, they love to argue this point – they can back it up with some new statistics from researchers over at SNL Kagan. For those of you who have fallen behind with industry jargon, cord-cutting is the idea that Americans are canceling cable and satellite television subscriptions because so many movies and TV shows can now be found on the Web — for far less than the cost of pay-TV. Huge issue, obviously, since these subscripti0ns are a pillar of today’s TV business. Not only are they the chief source of revenue for cable and satellite companies, but they help line the pockets of media companies such as Time Warner or Disney who collect fees for the TV shows they create.
$140,000,000 = Projected 2010 revenue in U.S. dollars according to Twitter February 2009 financial forecast leaked to TechCrunch. (*2)