Nearly every Super Bowl commercial, in one post

By Anthony De Rosa
February 3, 2012

We are compiling all the Super Bowl commercials here so you don’t have to. Once we’ve got most of them, we’ll ask you to vote which one you think was the best. In the meantime, post what you think about the ones we have here in the comments below.

In Super Bowl streaming deal, Verizon scores again

December 20, 2011

What a delightful week this is turning out to be for Verizon. First, archrival AT&T decides it will ditch its $39 billion bid for T-Mobile USA (as if they weren’t grinning madly in the halls of Verizon’s Art Deco building down on West Street) and then they get a piece of this NBC deal to stream the Super Bowl.  No doubt, in the greater scheme of things the AT&T news trumps the streaming deal — but every little thing helps in the crazy competitive telecoms world.

Super Bowl Monday: The view from armchair copywriters

February 7, 2011

Ahhh, Super Bowl Monday. The hangovers. The salsa stains on the sofa. The dreams of winning your office betting pool crushed. And the ad reviews. Yes, today is the day when everyone — many with little or no connection to advertising, football or tastemaking — puts out a list of the top Super Bowl commercials. Some are better than others. USA Today’s Super Bowl Ad Meter is probably the best known (and this morning had Bud Light’s Dog Sitter ad ranked tops). But two others that are very good gauges of the winners/losers of the Ad Bowl are TiVo and the Kellogg Super Bowl Advertising Review.

Five marketers who better bring it big on Super Bowl Sunday

February 4, 2011

Call it the Ad Bowl. Or the Buzz Bowl. Or the BS Bowl. Doesn’t matter, it all boils down to this: Sunday’s Super Bowl is the biggest day of the year for advertisers, some of which dished out $3 million for the chance to reach an audience of 100 million consumers for 30 seconds. At that price — $100,000 a second — the stakes are high. A good commercial can be a triumph, creating just the kind of water-cooler talk that propels a brand to a new level with consumers. A bad commercial? Well, those behind it better start dusting off the old resume.

NBC Universal creates new sports marketing agency

January 24, 2011

It’s no secret that sports has been the brightest star of broadcast television lately. It pulls big audiences, and those viewers watch live — a combination that advertisers drool over.  So NBC Universal figured it was high time to make the most of its sports assets — soon to be coupled with those of Comcast – and today announced the creation of “NBC Sports Agency.”

Super Bowl ads: What’s $600 million between friends?

January 18, 2011

It’s almost time again for the Super Bowl, which means this is when all the talk starts about those famous, and famously expensive, commercials. Just how expensive? Kantar Media came out with a study today that shows Anheuser-Busch InBev, Pepsi, Walt Disney, General Motors, Coca-Cola have combined to spend nearly $600 million on Super Bowl ads over the last 10 years. For those of you bad with numbers, that’s more than half-a-billion dollars. Keep in mind, General Motors wasn’t even part of the game for 2009 or 2010.

from Shop Talk:

World Cup is no March Madness in sapping productivity

June 8, 2010

cup1It may be the World Cup, but when it comes to sapping productivity in the United States the global soccer tournament still has a thing or two to learn from March Madness and the National Football League.

Post Super Bowl: Ads, ads and more ads

February 8, 2010

It’s tempting, as a media reporter, to become incredibly cynical as the Super Bowl rolls around each February. Endless pitches, endless studies, endless clips sent by public relations departments in the days leading up the the game.

Saints over Colts, says EA’s “Madden”

February 3, 2010

maddenIf Electronic Arts’ recent track record on Super Bowl predictions is any guide, it looks like New Orleans may well bring home the Lombardi Trophy on Sunday.

from Shop Talk:

Unicorn + Clown = Surprise hit for Walmart

January 27, 2010

clownIf the NFL playoff games weren't filled with enough unexpected action to keep you awake this past Sunday, something else was -- a screaming clown.