No Super Bowl blues; expect big TV ratings

January 26, 2010

colts1The U.S. economy might be weak, but the Super Bowl still scores with consumers.

The CBS broadcast of the National Football League’s championship game on Feb. 7 between the Indianapolis Colts and New Orleans Saints should draw strong TV ratings, possibly challenging viewer levels not seen since the late 1990s.

from Shop Talk:

Happy Super Valenbowl!

January 22, 2010

superbowlTarget spent time talking to Wall Street analysts on Thursday, outlining the multiple ways it will expand its business in the next 10 years.

from Shop Talk:

Auto show-Super Bowl TV ads don’t score for Mazda

January 13, 2010

nfl1Advertising during the Super Bowl doesn't score for Mazda.

While the Japanese automaker plans to boost its marketing budget this year as it launches the Mazda 2 small car, running TV ads during the National Football League's championship game in February won't happen.

Advertising works for Hulu, kind of

March 25, 2009

The jury is out on whether advertising will ever work for online video sites as they strive to become real profit-generating businesses. Well, it’s worked for Hulu, but not in the profit-generating kind of way — at least not right away.

And a final word from our Super Bowl sponsor

February 4, 2009

Did you feel like all you saw in the first half of the Super Bowl — well, besides Pittsburgh’s James Harrison taking his interception 100 yards to the house — were commercials? Certainly there were a lot of them. In fact, a record amount of commercial time ran over the entire course of this year’s Super Bowl.

So who won the $uper Bowl?

February 2, 2009

 Who won the Ad Bowl? Who knows?

It really depends on who you listen to. I liked the Pepsi Bob Dylan advertisement, and was a bit turned off by the Teleflora wisecracking box commercial. But when I spoke with Professor Tim Calkins of the Kellogg School of Management, who oversees a Super Bowl advertising review,  he had nothing but good things to say about the spot, calling it “an astonishing piece of advertising.”

Super Bowl Sunday!

February 2, 2009

The Super Bowl — that little football game that is watched by a few people and attracts a bit of interest from advertisers — has come and gone. Was it a blockbuster year? We’ll let you decide, but clearly companies had more at stake this time around than usual.

Super Bowl Sunday? Try Super Bowl Friday

January 30, 2009

When you’re spending up to $3 million for 30 seconds of Super Bowl time, you really, really want to get your money’s worth. So what do you do? Hold press briefings, drag executives out for interviews, hold contests, and, of course, post the commercials on YouTube even before they air on game day. Gone, mostly, are the days when advertisements would actually debut at the Super Bowl.

New York Times — Profit sliding, Red Sox stake up for sale

January 28, 2009

The New York Times confirmed this morning that it’s looking to get rid of its stake in the Boston Red Sox baseball team, something previously reported by a number of news outlets.

Sweating out the Super Bowl

January 26, 2009

With the Super Bowl less than a week away, this is when the anxiety really boils on Madison Avenue. Is our spot going to bomb? Are we too late in the game? Is anyone going to watch Pittsburgh vs. Arizona? Is any of this madness worth it?!!????