The hunted became the hunter when Microsoft filed its first-ever complaint to antitrust regulators, claiming that Google thwarts Internet search competition. Thomas Vinje, who led a coalition that won EU fines against Microsoft said the software maker “has learned from its own unpleasant experiences how to cause maximum disruption for its competitors via competition law”. Google controls over 90 percent of the Internet search advertising market in Europe, well ahead of Microsoft’s Bing. And browsers such as Firefox and Google’s Chrome have eaten away at the market lead by Microsoft’s Internet Explorer.
Google launched “+1″, its version of Facebook’s “like” button, enabling you to publicly share search results that you fancy with friends, the Web and advertisers. Google found that including +1 recommendations on ads boosted the rates at which people click on them. Eventually, Google plans to let third-party websites feature +1 buttons directly on their own pages, the company said. The ability to +1 ads and for that endorsment to appear on ads on websites other than Google’s is key, writes TechCrunch’s MG Siegler, and another volley fired in the war between Google and Facebook.
Some analysts worry that T-Mobile USA may have missed a trick by opting for a new Android device, myTouch 3G, which is mostly the same as HTC’s first one, the G, except for its slimmer shape and lack of a physical keyboard.