Five marketers who better bring it big on Super Bowl Sunday

February 4, 2011

Call it the Ad Bowl. Or the Buzz Bowl. Or the BS Bowl. Doesn’t matter, it all boils down to this: Sunday’s Super Bowl is the biggest day of the year for advertisers, some of which dished out $3 million for the chance to reach an audience of 100 million consumers for 30 seconds. At that price — $100,000 a second — the stakes are high. A good commercial can be a triumph, creating just the kind of water-cooler talk that propels a brand to a new level with consumers. A bad commercial? Well, those behind it better start dusting off the old resume.

Palm Chief promises “hits” for HP

November 16, 2010

CES/

Six months after Hewlett-Packard announced it was buying smartphone pionners Palm  for $1 billion, technology watchers are still waiting to see just what emerges from the high-profile marriage.

Apple’s Jobs goes after Google, tablet rivals

October 18, 2010

It’s not often Steve Jobs shows up on a routine earnings call. And when he showed up on Monday’s, he made a splash.

Dell says it won’t chase Apple in tablet race

April 7, 2010

dellstreakThe iPad is officially on the market, and here come its rivals. Dell and HP, among many others, are planning to bring their own touchscreen tablets to consumers some time this year.

What’s an IPad? HP tries to drum up buzz for its “slate”

April 5, 2010

hpblahWith iPad hysteria perhaps starting to fade — or at least come back down from the stratosphere — Hewlett-Packard chimed in Monday to remind everybody in the media that, hey, we’ve also got a tablet on the way.

And the first iPad goes to…

April 3, 2010

ipad launch…this guy in the hat. Sitting among Saturday strollers on New York’s Fifth Ave. He’s one of the 10 or so sitting in front of the Apple Store more than 18 hours before it will open for the first day of iPad sales. Oops, it looks like the dot.com ad on his hat is not the only surprise of the day. Sorry MediaFile readers, we only report the news. Sorry it wasn’t the cute kid on the left.

Apple blocks iPad shipment info, report says

February 20, 2010

ipadpicApple is apparently leaving nothing to chance when it comes to protecting information about its soon-to-be-released iPad tablet computer.

Apple’s tablet: No time for a flop

January 26, 2010

With Wednesday’s expected unveiling of the Apple tablet, the tech world is bracing for a device that could revolutionize everything from mobile computing to the newspaper industry. But what if the tablet doesn’t live up to expectations?

Apple: AT&T a “great” partner (but will they get the tablet?)

January 26, 2010

appleiphoneFew relationships in the technology world are as closely scrutinized as that between iPhone maker Apple and its exclusive U.S. carrier, AT&T. Complaints about AT&T and its network have reached a crescendo in recent months, and most analysts believe it is only a matter of time before rival Verizon Wireless gets the iPhone, perhaps as early as this June.

CES: Palm’s webOS could maybe work for a tablet but…

January 9, 2010

rubinsteinandpre

Since everybody else seems to be doing it, Palm chief Jon Rubinstein was asked if he might add tablets to the company’s line of smartphones based on webOS.