Call it the Ad Bowl. Or the Buzz Bowl. Or the BS Bowl. Doesn’t matter, it all boils down to this: Sunday’s Super Bowl is the biggest day of the year for advertisers, some of which dished out $3 million for the chance to reach an audience of 100 million consumers for 30 seconds. At that price — $100,000 a second — the stakes are high. A good commercial can be a triumph, creating just the kind of water-cooler talk that propels a brand to a new level with consumers. A bad commercial? Well, those behind it better start dusting off the old resume.
With iPad hysteria perhaps starting to fade — or at least come back down from the stratosphere — Hewlett-Packard chimed in Monday to remind everybody in the media that, hey, we’ve also got a tablet on the way.
…this guy in the hat. Sitting among Saturday strollers on New York’s Fifth Ave. He’s one of the 10 or so sitting in front of the Apple Store more than 18 hours before it will open for the first day of iPad sales. Oops, it looks like the dot.com ad on his hat is not the only surprise of the day. Sorry MediaFile readers, we only report the news. Sorry it wasn’t the cute kid on the left.
Few relationships in the technology world are as closely scrutinized as that between iPhone maker Apple and its exclusive U.S. carrier, AT&T. Complaints about AT&T and its network have reached a crescendo in recent months, and most analysts believe it is only a matter of time before rival Verizon Wireless gets the iPhone, perhaps as early as this June.
Since everybody else seems to be doing it, Palm chief Jon Rubinstein was asked if he might add tablets to the company’s line of smartphones based on webOS.