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from Shop Talk:

EA Sports looking to score with new toy lines

easports12If you want your football or baseball to cheer for you after a great play, EA Sports has just the toys for you.

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EA Sports, a unit of Electronic Arts, is introducing its first line of products beyond the company's popular video games, offering sports toys and equipment to appeal to the young sports lovers in the house. 

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The EA Sports-branded equipment, made by Toy Island, is rolling out now in Target and Toys "R" Us stores. Terms of the licensing deal were not disclosed.    

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"We're expanding the brand to give young and future EA Sports fans a realistic and innovative experience in the real-world of sports, just as you can in the interactive world by playing an EA Sports video game," EA Sports vice president Glenn Chin said in a statement.

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The products use infrared motion, touch sensors and voice command technologies. 

from Shop Talk:

Want that hot new video game? Make a reservation

indianaShoppers eager to secure a copy of the hottest new video game can soon walk into a Target store and pay $1 to reserve a copy ahead of its release.

Starting April 19, Target is launching a "reservation program" for what it expects will be the best selling video games.

That means shoppers can purchase a $1 reservation card in the electronics department of its stores.