The star of movies like “Dude, Where’s My Car?” and now of the hit show ‘Two and a Half Men” told conference goers at TechCrunch Disrupt that he tried to get the studio to plug some of his Internet start-up investments on the show– but they wouldn’t do it without compensation.
In Silicon Valley, it’s not tough to find someone to offer advice on how to save Yahoo, the struggling Internet portal that fired CEO Carol Bartz last week.
But one voice that the Sunnyvale, California-based company may want to pay attention to is Reid Hoffman, the co-founder of LinkedIn-turned-venture capitalist, and one of the most respected players in the fast-growing social networking market.
While investment bankers and private equity advisors are circling around Yahoo, looking for the best way to break the company into little pieces that can be auctioned off to the highest bidder, Hoffman thinks Yahoo may still be able to pull off a comeback.
“I think renovation and rebirth is possible and I think that’s the play you make,” Hoffman said, citing the Apple example, at the TechCrunch Disrupt conference in San Francisco on Monday.
How would he do it?
First, Hoffman said he’d focus on investing the resources to make big technological innovations on Yahoo’s most popular online assets, such as its Web-based email product, Yahoo Finance and Yahoo Groups.
Then, he suggested, Yahoo to end its reliance on online brand advertising and get creative about how it makes money.
“There are other kinds of business models that I think we have yet to invent on the consumer Internet,” Hoffman said, citing Zynga, which has developed revenue from new sources, such as the sale of virtual goods that enhance the experience of Zynga games.
So there you have it, a simple two-step plan to revive Yahoo. Perhaps Reid Hoffman should call Yahoo co-founder Jerry Yang directly…
AT&T was expected to soon present a two-track plan that allows the company to try to find a settlement before the government lawsuit to block its planned $39 billion acquisition of smaller rival T-Mobile USA reaches the court. Details of AT&T’s proposed settlement were not available, but it is expected to include pledges to maintain T-Mobile’s relatively cheap mobile subscription plans, and asset sales.
By James Ledbetter
The opinions expressed are his own.
You could hardly imagine a starker contrast. The Wall Street Journal this week portrayed Groupon and rival group-purchasing sites as the ultimate friend of the small business owner. The Journal interviewed Cynthia Yee, who runs a Chinatown walking-tour business in San Francisco. Yee told the paper she’d participated in at least 7 “deal of the day” promotions in the last 18 months; Groupon alone sold a whopping 1700 vouchers for Yee’s service. Yee estimates that the deals brought in $25,000, and her trade has exploded to the point where she’s had to hire two assistants.
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Music industry types must have had been reaching for their tranquilizers this afternoon, following a report that Apple is in early stage talks to buy Spotify. The report spread quickly, as these things do, and some thought it made a lot of sense. So Apple, maker of the world’s most popular music device, the iPod, which already owns the No.1 music download retailer iTunes, would be buying Spotify –the much-loved and critically acclaimed music streaming service, just as it’s finalizing deals to launch in the U.S.? This would be too much to handle for many music executives, who think Apple already holds way too much power.