- Nic Newman is Controller Future Media and Technology in BBC Journalism, and former Journalist Fellow at the Reuters Institute for the Study of Journalism. On September 30, he will speak on the Rise of Social Media and its Impact on Mainstream Media. The opinions expressed are his own. -
The news last week that the Prime Minister’s wife, Sarah Brown, has more Twitter devotees than Stephen Fry, is a further reminder of the onward march of social media
Politicians, entertainers, marketers and captains of industry are just some of those waking up to the potential of social media in transforming the way they relate to voters, fans and consumers.
But where does all this leave the traditional media organisation? Disintermediated? Bypassed? Stripped of all power and influence?
I’ve just spent three months at the Reuters Institute for the Study of Journalism, trying to work out the answers. Here are five key thoughts for your consideration.