Former Treasury Secretary Robert Rubin was so worried about the current state of political discourse that he went to a billionaire buddy to try to get him to bankroll a TV show, but the deep-pocketed friend turned him down.
When media bigwigs argue that they haven’t seen any evidence of real cord-cutting — and, believe us, they love to argue this point — they can back it up with some new statistics from researchers over at SNL Kagan. For those of you who have fallen behind with industry jargon, cord-cutting is the idea that Americans are canceling cable and satellite television subscriptions because so many movies and TV shows can now be found on the Web — for far less than the cost of pay-TV. Huge issue, obviously, since these subscripti0ns are a pillar of today’s TV business. Not only are they the chief source of revenue for cable and satellite companies, but they help line the pockets of media companies such as Time Warner or Disney who collect fees for the TV shows they create.
It’s almost time again for the Super Bowl, which means this is when all the talk starts about those famous, and famously expensive, commercials. Just how expensive? Kantar Media came out with a study today that shows Anheuser-Busch InBev, Pepsi, Walt Disney, General Motors, Coca-Cola have combined to spend nearly $600 million on Super Bowl ads over the last 10 years. For those of you bad with numbers, that’s more than half-a-billion dollars. Keep in mind, General Motors wasn’t even part of the game for 2009 or 2010.
Time Warner Chief Executive Jeffrey Bewkes stopped in at the Reuters Global Media Summit and shared his vision for a future where people will get all their entertainment needs on every device, like smart phones, tablets and computers– but said it must be easy for consumers.
Big splashy action movies from the U.S. usually play well abroad. It should come then as no surprise that World Wrestling Entertainment, known for hulky dudes and toned ladies who act out soap opera scenarios both in and out of the ring, manages to find fans well beyond these borders.
Media executives love to go on about their love of the Apple’s iPad. But the tablet isn’t suited for everything. Walt Disney’s Anne Sweeney relayed her recent experience catching up on an ABC TV show using the popular tablet.
The news divisions at the big networks have been in a world of hurt lately as advertisers seek out younger consumers and viewers. This has lead to big cutbacks in staffing and resources over the years as the networks strive to keep profit margins from deteroirating even further.
The debut of Conan on TBS won its time slot against more established late-night comedy shows. But can the former Tonight Show host keep up the momentum? Reuters is keeping daily track of how O’Brien performs against his rivals; tune in every day for an update.