Ad spending down 14 percent – but it’s not getting worse!

September 16, 2009

Over the last few days executives at Goldman Sachs’ Communicopia have talked about a stabilizing — or even improving — advertising market.

The fall TV season, beyond Jay Leno

September 14, 2009

What’s that? Jay Leno is moving to prime-time? You don’t say!

Frankly, it’s hard to remember the last time there was such hubbub about a TV show. It was, after all, the cover story in Time magazine. Not to be outdone, The New York Times, The Wall Street Journal, Reuters, AP, and probably every local news outlet between New York and Hollywood had a story about the talk show host — more often than not raising the question of whether he’s going to save network TV.

Wednesday media highlights

July 15, 2009

Here are some of the day’s stories about the media industry:

Recession sends Americans to the Internet (Reuters)
S. John Tilak writes: “More than two-thirds of American adults — or 88 percent of U.S. Internet users — went online for help with recession-induced personal economic issues and to gather information on national economic problems, a study released on Wednesday said.”

Tuesday media highlights

July 15, 2009

Here are some of the day’s top stories in the media industry:

Verizon Planning Its Own App Store (Business Insider)
Preethi Dumpala writes: “The main idea: Verizon wants to be the company connecting its customers with apps — not necessarily its handset partners. And it wants to avoid becoming an even dumber pipe. Depending on how it’s set up, this could clash with gadget makers’ plans.”

Late Billy Mays leaves infomercial stardom void

June 30, 2009

Michael Jackson, the recently deceased “King of Pop”, was also lauded as a pioneer in celebrity advertising.  But many in the marketing industry appeared much more personally upset by a tragedy that was closer to home — the death on Sunday of  Billy Mays, the “King of Infomercials”.

Media Wrapup

June 29, 2009

Here is a selection of the day’s stories about the media industry:

US TV prepares for $2bn ad shortfall (FT)

“Digital video recorders that allow viewers to skip through commercials have knocked confidence in broadcast and cable advertising while younger, tech-savvy audiences are deserting their TV sets to spend more time online,” writes the Financial Times.

In death Michael Jackson gives life to media

June 26, 2009

As the world mourned his death, Michael Jackson gave new life to all kinds of media – online, broadcast, print tabloids and broadsheets as the public appeared to lap up the extravagant reflections on the singer’s highs and lows.

Digital Britain vision lacks political roadmap

June 15, 2009

The UK government’s grand reworking of digital policy, due out Tuesday, has something for every one to chatter about — from funding for a further broadband buildout to reworking television licensing fees to how the country faces up to the issue of media piracy.

First Bing ad airs tonight

June 3, 2009

Microsoft launches the first wave of the publicity campaign for its new search engine Bing tonight, with a prime time ad linking the recent financial chaos with small animals tapping on keyboards. At least that’s what it looks like:

As GM files for bankruptcy, Madison Ave gets to work

June 2, 2009

“This is not about going out of business. This is about getting down to business.”
So says the latest advertisement from General Motors, which hit the automaker’s web site and YouTube just hours after it filed for bankruptcy protection.