Over the last few days executives at Goldman Sachs’ Communicopia have talked about a stabilizing — or even improving — advertising market.
What’s that? Jay Leno is moving to prime-time? You don’t say!
Frankly, it’s hard to remember the last time there was such hubbub about a TV show. It was, after all, the cover story in Time magazine. Not to be outdone, The New York Times, The Wall Street Journal, Reuters, AP, and probably every local news outlet between New York and Hollywood had a story about the talk show host — more often than not raising the question of whether he’s going to save network TV.
Here are some of the day’s stories about the media industry:
Recession sends Americans to the Internet (Reuters)
S. John Tilak writes: “More than two-thirds of American adults — or 88 percent of U.S. Internet users — went online for help with recession-induced personal economic issues and to gather information on national economic problems, a study released on Wednesday said.”
Here are some of the day’s top stories in the media industry:
Verizon Planning Its Own App Store (Business Insider)
Preethi Dumpala writes: “The main idea: Verizon wants to be the company connecting its customers with apps — not necessarily its handset partners. And it wants to avoid becoming an even dumber pipe. Depending on how it’s set up, this could clash with gadget makers’ plans.”
Michael Jackson, the recently deceased “King of Pop”, was also lauded as a pioneer in celebrity advertising. But many in the marketing industry appeared much more personally upset by a tragedy that was closer to home — the death on Sunday of Billy Mays, the “King of Infomercials”.
Here is a selection of the day’s stories about the media industry:
“Digital video recorders that allow viewers to skip through commercials have knocked confidence in broadcast and cable advertising while younger, tech-savvy audiences are deserting their TV sets to spend more time online,” writes the Financial Times.
The UK government’s grand reworking of digital policy, due out Tuesday, has something for every one to chatter about — from funding for a further broadband buildout to reworking television licensing fees to how the country faces up to the issue of media piracy.
“This is not about going out of business. This is about getting down to business.”
So says the latest advertisement from General Motors, which hit the automaker’s web site and YouTube just hours after it filed for bankruptcy protection.