We recently wrote that advertisers have even more riding on this Super Bowl than usual. There may be no better illustration of this than Anheuser-Busch InBev, brewer of such Super Bowl marketing staples as Bud and Bud Light.
After all the excitement, endless public service announcement ads and electronics retailers salivating over anticipated high-definition TV sales, it turns out that the United States might not be switching to digital television just yet.
If gadgets were fashion models, Samsung would probably send its TVs, Blu-ray players and camcorders sashaying down the runway, with reporters and photographers scrambling to get close. That’s how proud they were of their gadgets at the Consumer Electronics Show — admittedly, they were all slim, sexy and worth a slip of drool.
The divisions are deepening out in Hollywood — and we’re not talking about the standoff between the Screen Actors Guild and major studios. No, we’re talking about Tom Hanks vs Mel Gibson, George Clooney vs Martin Sheen. Actor against actor, start against star. Good stuff.