MediaFile

Britain’s Sky News caused a bit of a stir on the blogosphere on Tuesday after it cited John Lennon’s widow, Yoko Ono, as saying the Beatles back catalog was finally going for sale on iTunes: seemingly confirming a longstanding rumor that had gained momentum ahead of a widely watched Sept 9 Apple music-entertainment event.

But the report by the 24-hour news service, spotted by 9to5Mac and TechCrunch, among others, was stricken off the Sky News Web site hours later and discredited by a numner of other media outlets including Cnet. In response to Reuters’ queries, EMI, which owns the master recordings, sent us this from Ernesto Schmitt, EMI’s global catalog president:

“Conversations between Apple and EMI are ongoing and we look forward to the day when we can make the music available digitally. But it’s not tomorrow,” Schmitt said in comments first made to the Financial Times. Apple declined to comment.

Mind you, the arrival of the Fab Four on the world’s most popular online music sales portal will be no less than a seminal event. Hence the unrelenting speculation from Apple’s legions of rabid fans who stand rapt at the consumer electronics giant’s every move, and the intense interest from the band’s own not-unimpressive cohort of faithful followers.

On Sept 9, the same day Apple is expected to unveil a new line-up of iPods with digital cameras (with potentially master showman and CEO Steve Jobs set to make his first public appearance since taking leave in January to undergo a liver transplant), “The Beatles:Rock Band” video game will debut for sale from North America to Australia.

Are the Winter Olympics getting frozen out? Not exactly, but drumming up advertising and sponsorship dollars isn’t as easy as it used to be. Here’s how Andrew Benett, the global chief strategy officer of Euro RSCG, described what’s happening:  “You have a confluence of many factors happening here. One, winter versus summer. Two, a hangover from Beijing. And three, the economic times.”

Of those, the economic situation is the one that’s drawing away most of the money. Bank of America, General Motors, and Home Depot are just some of the big names that have dropped their sponsorship of the U.S. team.

But experts we spoke to also pointed to some broader problems facing the Winter Games. For one thing, behind the scenes, they say the IOC and USOC haven’t always been accommodating with the advertising community. For another, younger audiences (and thus advertisers) just aren’t that into some of the classic winter sports. It’s not that they don’t want to see athletes competing on the mountain — they would just prefer to watch them competing in newer, thrill sports like those of the X Games.