MediaFile

News International loses top PR exec

News Corp exec James Murdoch

If we were at Rupert Murdoch’s daily UK tabloid The Sun we’d probably have a headline today that reads: Will the last person to leave News International please  turn off the lights?

Oh wait, The Sun already did that — but with Britain as its subject.

But we can’t help ourselves as News International executives drop like flies following the terrible phone voicemail hacking scandal which has rocked its parent company News Corp right to its core. Nearly 20 executives or journalists have either resigned, been fired or arrested since the hacking scandal escalated.

The Guardian today broke news that Alice Macandrew, the much liked, much respected senior communications executive at News International handed in her notice after falling out with News International top brass including James Murdoch about the handling of the communications strategy once the proverbial good stuff started to hit the fan this summer. We’ve since confirmed the news from our sources.

We’re keen to find out more details of what the disputes over strategy were.  We’re especially keen to hear what  Macandrew or indeed any other PR folks would have done much differently given the sheer weight of evidence and feeding frenzy around as the media sharks sensed Murdoch blood in the waters.

“Macandrew was personally appointed by Murdoch as his chief press aide in 2009, and was a key adviser on the company’s media strategy from the moment stories about phone hacking were revealed in the Guardian. She reported to Matthew Anderson, group director for strategy and corporate affairs.”

from Commentaries:

Counter-Revolution?

FoxTVRupert Murdoch used News Corp's fiscal fourth quarter conference call on Wednesday to say he wants to be paid ANYTIME his news is read online. Perhaps he was just in a cranky mood, but most of the reporters listening to the call thinks he's going beyond what he's said many times before on the topic.

The digital revolution has opened many new and inexpensive methods of distribution, but it has not made the content free. Accordingly, we intend to charge for all news websites.

The Sun, 6 Aug 2009That's not just for newspapers and websites, but also for his TV news channels, like Fox, and by implication, Sky, when viewed online, Murdoch said.  However, when asked if he will be charging for celebrity photos from newspapers such as The Sun or News of The World, it was by no means clear he's figured out how to make visitors pay to view these other than by watching ads.