Viacom and Time Warner Cable are doing their best to make sure that television addicts around the country get a chance to go outside and stretch their legs come New Year’s Day. Of course, the reason they’re doing their part for physical fitness has little to do with ensuring the health of their viewers.******As Reuters reports, Viacom — the company run by financially challenged media mogul Sumner Redstone — provides programming to cable networks like Time Warner Cable for a fee. Now we’re at a time when Viacom and Time Warner Cable are renegotiating the fee, a regular occurrence. Equally regular are the disputes that arise as the negotiators try to determine what a fair price is.******The ultimate loser turns out to be you, the faithful TV watcher, because the last resort of companies like Viacom is to pull their programs off the air. The idea is that sends watchers into paroxysms of rage, usually directed at the cable company that they give all their money to every month. Eventually, the idea goes, the cable company cries Uncle! and agrees to pay more money to bring you the programming. Yes, your bill goes up too, as it always does.******Here’s a sample of what will stop being broadcast on Jan. 1: Dora the Explorer, SpongeBob SquarePants, The Colbert Report, The Daily Show with Jon Stewart and The Hills.******And here’s a sample of the pre-packaged righteous indignation that you hear at times like this from the companies:***
Viacom: Time Warner Cable has dismissed our efforts at a fair compromise… As a result, we are sorry to say that for Time Warner Cable customers our networks will go dark as of 12:01 on January 1st.