Revolutions can be exciting, but sometimes evolution can be even more powerful. With the curtain drawn back today on what exactly the new iPhone will do (and will be called), Apple is entering a period of consolidating its lead. Its next trick is to outflank smartphone competitors as deftly as it has in the tablet wars.
In his first appearance at the World Wide Developer’s Conference as spiritual leader of the Apple faithful, CEO Tim Cook made it clear that he intends to not just further Steve Job’s vision but expand upon it. It’s never been more clear that Apple is intent on world domination.
Just how long can Apple run the table in the post-Jobs era? It was simply a matter of time before those whispers turned into a question asked out loud. George Colony, the CEO of Forrester, a research and advisory firm that has followed the company as closely as anyone, is taking a particularly dim view of Apple’s future. In a blog post that was guaranteed to spark a conversation, Colony says Apple’s days as a market leader are numbered; its “momentum will carry it for 24-48 months” and then, absent a “charismatic leader” in the Jobs mold, it will devolve from “being a great company to being a good company.”
Several days after the launch of the new iPad 3, HD, or whatever it’s called, we all know about it’s blazing 4G capabilities, including its ability to be a hotspot, carrier permitting, of course. We know about its Retina display, which makes the painful, insufferable scourge of image pixelization a thing of the past. We know about Infinity Blade. We know that to pack all this in, Apple’s designers had to let out the new iPad’s aluminum waist to accommodate some unfortunate but really quite microscopic weight gain. We know the iPad’s battery life is still amazing, and its price point is altogether unchanged. We know Apple has adopted a cunning new strategy of putting the previous-generation iPad, as it did with the iPhone 4, on a sort of permanent sale, to scoop up the low end of the high-end market. (We wonder if this was Steve Jobs’s last decree or Tim Cook’s first.) We know a lot about the iPad.
Sometimes it’s best to start with the obvious. The “new” iPad announced Wednesday will sell like mad when it goes on sale next Friday. So confident is Apple in what it isn’t calling the iPad 3 that it didn’t even bother to give it a special name. It’s just iPad, even though there is a first-generation iPad (a retronym, of course) and an iPad 2. When you’ve achieved one-name status — Bono, Cher, Liberace — you don’t give that up lightly.
A change could be underway at the top at Hewlett-Packard. The company’s board convened on Wednesday to discuss the possibility of ousting CEO Leo Apotheker after less than a year on the job and may appoint former eBay chief Meg Whitman to fill in as interim CEO, a source familiar with the matter told Reuters. HP’s board of directors has come under increasing pressure in recent months after a raft of controversial decisions has left investors uncertain of the company’s leadership.
Whether new Apple CEO Tim Cook can live up to predecessor Steve Jobs’s reputation as the so-called “innovator-in-chief” will take some time to determine. But an email memo sent by Cook to Apple employees early Thursday shows he has no intention of steering Apple away from its current path. “Apple is not going to change. I cherish and celebrate Apple’s unique principles and values,” Cook said in the message, which was first published by Ars Technica. Read the full memo below: