
True Blood actors Stephen Moyer and Anna Paquin (Photo: Reuters)
After months of speculation we now know ad nauseum that cable markets of New York and Los Angeles will soon have HBO Go, HBO’s much acclaimed online video service. New York cable operator Cablevision said on Monday it will start offering HBO Go to its HBO subscribers in the next few months. Time Warner Cable, which dominates the New York City and Los Angeles markets, made a similar announcement late on Friday.
It’s worth repeating that HBO Go’s slick Web service and extensive library of exclusive TV shows and movies is only available to verified paying HBO cable subscribers and not as a standalone service. But even then it is significant for the strategy of HBO parent — Time Warner — to counter Netflix’s rise by offering a more flexible and mobile HBO service wherever and whenever subscribers want it.
The delays to offering the service to Time Warner Cable and Cablevision subscribers, was down to money (Quelle surprise!). While cable operators recognize the importance of offering additional value to programming packages by putting authenticated programming online — beyond the traditional TV package — they don’t always feel they need to pay too much extra over what they already pay.
At the end of the day of course it’s in the interest of both parties to come to terms or customers will indeed ‘cut the cord’ and go to Netflix to watch some of their favorite four-year old shows. But if Time Warner’s Jeff Bewkes has his way that won’t include even a five-year old “Entourage” or “True Blood”.




focused on being a steady-as-she-goes friendly neighborhood telecommunications provider with video just being one of the services it carries through its pipes alongside Internet and voice.
with Walt Disney to keep carrying its programming, including ABC, Disney channels and various ESPN networks. The programming fee negotiations had gone late into the night past their Wednesday midnight deadline and hacks, who had seen this movie before, were just starting to tire of waiting for another midnight watch.
(Photo: Reuters)
