MediaFile

No election hangover at Time Warner

Today’s a key day for Time Warner. Despite all the worries about a downturn in advertising and consumer spending, the media company managed to post higher-than-expected results. What helped? The summer blockbuster “The Dark Knight” for certain, as well as CNN.

Strength at CNN shouldn’t come as too much of a surprise given the closely followed U.S. presidential election. But some of the numbers are nonetheless pretty impressive: for example, CNN.com yesterday saw 27 million unique visitors and 276 million page views.¬†Compare that to normal traffic of about 35 million page views.

Here at MediaFile, we just wish we could have demonstrated all of this noteworthy news with a Magic Wall or Hologram.

Keep an eye on:

    Demand for last-minute television ad time is falling sharply (NY Post) NBC’s “Saturday Night Live” and Comedy Central’s “Daily Show” were among the big winners in the presidential campaign (AdAge) U.S. News & World Report has decided to become a monthly magazine (NY Times)

(Photo: Reuters)

Breakingviews sees gold in Fortune, CNNMoney.com

Business news analysis service Breakingviews.com isn’t doing too shabbily since getting the boot from its longtime space in The Wall Street Journal. Not long after that happened, it wound up in The New York Times and its sister paper the International Herald Tribune, as well as the Daily Telegraph. (And occasionally it shows up in the Journal through the miracle of advertising.)

Now it’s scoping out Time Warner territory. Breakingviews plans to announce on Thursday that it has strucka deal to appear in Fortune magazine starting Oct. 27, while selected “views” will run on the Internet at CNNMoney.com, which includes Fortune’s online material. In addition, Breakvingviews staffers will join the CNNMoney video line-up in the near future.

Breakingviews, which jostles with The Wall Street Journal’s Heard on the Street and Financial Times’s Lex column to analyze business news for investors and other market types, has 27 columnists based in London, New York, Paris, Washington, Madrid and San Francisco, according to the press release.