MediaFile

If you sell iPhone, they will come… and sit in filth

iphone launch att
Five days after thousands lined up around the world to nab the iPhone 4 at Apple stores around the globe, the lines are back. Now its customers who ordered the smartphone from retail stores run by AT&T, the exclusive U.S. provider for the iPhone.

Shoppers braved the early morning heat, and Times Square grime, to get their hands on this version of the phone, which is already a huge hit, selling 1.7 million units in its first 3 days on the street.

Hardware love aside, blogger Kevin Tofel says that AT&T’s new upgrade policy and phone data  pricing plan played a significant role in spurring customers to order the device.

I’m all for gadget love, and have stood on my share of lines. But, dudes, seriously, you might not wanna sit there. A few hundred thousand folks walk by the Times Square AT&T store everyday and you have no idea what crawls around that patch of ground after we chuck our hot dog wrappers, gum, and myriad bits of grossiosity. yuck.

Carol Bartz! It’s You!

Yahoo CEO Carol Bartz was right by the Reuters office this morning, ringing the morning bell at Nasdaq on 43rd Street and Broadway, so I ran down to catch a glimpse and lob a few questions at her. With all the buzz about Yahoo’s new marketing campaign, which is set to be unveiled tomorrow, I asked Bartz if she was excited.

“Excited? I’m so excited about it, I could do a Yahoo yodel,” she said. But then, she didn’t oblige. Bartz did say New Yorkers will see splashy Yahoo signs and other gimmicks over the next few days. But it’s not just New York.

The campaign, which the New York Times says is backed by a $100 million budget, will be launched all over the world, Bartz said. We’ll have more on Tuesday, when Yahoo executives tell reporters what they are up to. Until then, here’s a sneak peak courtesy of The Wall Street Journal, which says the campaign tagline is “It’s You!”.

Netflix sponsors its own Clockwork Orange

chariots_of_fire.jpgRemember that scene in the movie “A Clockwork Orange” when they force open Malcolm McDowell’s eyes and make him watch and watch and watch the screen some more?

That’s got to be what it’s like for the remaining two of the eight original contestants in the Movie-Watching World Championship.

The gang has been sitting in a tent in Times Square since Thursday (on the island formed by 43rd St and Broadway and Seventh Ave) doing nothing but watching movies and trying to stay awake. The winner gets $10,000 in cash, a lifetime membership to Netflix, the movie delivery service that is sponsoring the contest and the “Netflix Popcorn Bowl” trophy. (Netflix for its part cut its fourth-quarter forecast for revenue growth and subscriber on Monday, which took a Berlin Alexanderplatz-sized bite out of its stock price, so the contest might have proved escapist fun for the company’s executives.)