Nielsen: the past, the present, but not the future of TV

February 22, 2013

This week, Nielsen announced that its viewership numbers will include the TV shows that get to the living room via Internet-connected TVs rather than through antennas or a cable/sat box. It’s a modest acknowledgement of the cord-trimming trend by which viewers are turning to non-traditional sources for “TV” such as Netflix, Amazon and Hulu.

Netflix: The New Arch-Frenemy

May 4, 2012

Albanian Army marching in Tirana's main square (Photo: Reuters)

 

The Albanian Army is coming everyone, watch out!

We’re only into week 1 of big media companies reporting their quarterly earnings and the most prominent name hasn’t been CBS Corp, Time Warner Inc, Comcast Corp, and Viacom — instead it’s all been about Netflix.

Oprah’s network off to slow start

April 28, 2011

DiscoveryCommunications CEO David Zaslav is clearly hoping Winfrey finishes up with her daytime gig next month. That’s when she will turn her attention to the Oprah Winfrey Network. OWN, as it’s called, is a joint venture between Discovery and Oprah that has gotten off to a rocky start.

No Super Bowl blues; expect big TV ratings

January 26, 2010

colts1The U.S. economy might be weak, but the Super Bowl still scores with consumers.

The CBS broadcast of the National Football League’s championship game on Feb. 7 between the Indianapolis Colts and New Orleans Saints should draw strong TV ratings, possibly challenging viewer levels not seen since the late 1990s.

Desperately seeking hits: MPG

December 1, 2008

Are people going to watch more TV because they’ve no money to go out? According to media buying and planning agency MPG — a subsidiary of Havas, the world’s sixth-largest ad firm — the answer is no, unless the TV networks come up with better shows.

What you watched on TV last week…

November 11, 2008

What you — and everyone else –  watched on TV was the election, apparently. More than 71 million Americans tuned in to see the end of the presidential campaign, and coverage on ABC and NBC ranked among the top 10 shows during primetime last week, according to the latest Nielsen numbers.