How much are 1,000 Facebook friends worth?
According to Leon Hill, $177.30.
That’s the price that Hill’s online marketing firm uSocial.net is selling Facebook friends for, through a new service that has already raised alarms within Facebook.
Hill’s reputation as a notorious peddler of online souls precedes him, having launched a similar service selling Twitter followers to clients earlier this year.
Another endeavor, in which he sought to “game” social bookmarking site Digg by letting advertisers buy votes to push certain stories to the top of the site, earned him a cease-and-desist letter from Digg’s attorneys, he says. (A Digg representative said the company could not comment).
Now, uSocial has set it sights on Facebook, which Hill believes will be the greatest opportunity yet.
“It’s going to be massive. There are about 20 times more people on Facebook” than on Twitter, said Hill in a telephone interview from his home-base in Brisbane, Australia on Wednesday.