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from Global News Journal:

Dream job or snake pit? UN appoints new spokesman

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By Patrick Worsnip

It's not uncommon for journalists at some point in their careers to cross the barricades and become the people who dish out the news as spokespersons for an organization or firm, rather than being on the receiving end. It requires a different set of skills that can make the transition tough, and a stern test confronts former Reuters correspondent Martin Nesirky, who has just been appointed spokesman for U.N. Secretary-General Ban Ki-moon. After a high-flying career at Reuters that saw him fill senior editorial positions in London, Berlin, Moscow and Seoul, Nesirky has had some time to acclimatize to his new role by working for more than three years as spokesman for the 56-nation Organization for Security and Cooperation in Europe (OSCE), based in Vienna. But the move to New York brings much more formidable challenges.

Like any U.N. spokesperson, Nesirky, a Briton, will have to take into account the concerns of the 192 nations that belong to the world body. That's 192 different governments that can get upset by something he might say. But his chief problem may be his boss Ban, whose public image, to put it mildly, could take a little burnishing. Aside from his awkward use of English, which has television producers tearing their hair, Ban has had a rough ride from hostile media that have accused him of failing to use his position to end the world's conflicts and right its wrongs. (Defenders say he is more effective than he appears, works tirelessly behind closed doors, and has made at least some progress on such intractable issues as climate change, global poverty and the crisis in Darfur.) Then there is the sprawling and ill-defined nature of the U.N. press and public relations operation, with different officials and factions competing for the secretary-general's attention and waiting to pounce on any mis-step by one of the others. The outgoing spokeswoman, Michele Montas of Haiti, stuck to the job for less than three years. In trying to stay close to the South Korean secretary-general, Nesirky could benefit from his knowledge of the Korean language from his time in Seoul. He is also married to a South Korean. But these advantages too could be a double-edged sword. U.N. diplomats have long complained that Ban is happiest in a Korean comfort zone and relies too much on a compatriot who serves as his deputy chief-of-staff, Kim Won-soo.

As a white male from a Western permanent member of the Security Council, Nesirky could also face suspicion from diversity lobbies and from the developing world, which already sees Ban as too much in thrall to the United States. (Ban's U.S. critics make the opposite accusation.)

In the world of spokespeople, the U.N. post may look from the outside like a dream job. But insiders were not so envious. Nesirky joins the world body as Ban is getting ready to try to persuade the great powers who decide these things that he has done well enough in his first five-year term of office, which ends in December 2011, that he deserves a second one. Most analysts give him a good chance, saying he has done nothing to offend key players in Washington and Beijing. But if they are wrong, Nesirky's job could turn out to be one of his shorter assignments.

It’s oh so quiet … Are tech/telecom trade shows done for?

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“I remember 1999, there were five-storey booths here and every hall was packed”, Egypt’s communications minister Tarek Kamel complains.

He was speaking at the sidelines of ITU Telecom World, a global conference sponsored by the United Nations’ information and communications agency.

This year the meeting halls are filled with just enough people to not seem empty. But there’s no need to elbow your way through throngs of people eyeballing what’s hot and new in the telecoms world.

ITU 2009 has the feeling of a Sunday afternoon, people are out and about conversing pleasantly with one another but there’s no rush.

Bill Huang, China Mobile research institute chief, says: “Its the quietest ITU show I have ever been to.” Why? He guesses the financial crisis is to blame.

Kamel says the malaise has been going on for longer: “This has nothing to do with the crisis. It started in 2003, the exhibition industry is changing. How? People came here to learn about products, now all this is online. But you still come to see people.”

Hamadoun Toure, ITU’s secretary general, gives a diplomatic statement “We are very pleased with attendance.”

COMMENT

The ITU show was dramatically impacted by the decision of CTIA to hold a competing conference in San Diego, USA the same week as ITU, thus leaving the technocrats to themselves in Geneva whilst the commercial crowds fought over booth babes in a lower cost and friendlier town. This isn’t to say the economy is any good. CTIA does not have record revenues or attendance, and one need only look at the dismal record at GSMA’s events, where Barcelona had a very low turnout – Nokia pulled out for next year – and their Asia Congress has been reduced to a Members-only meeting.

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