Upfront week is winding down, with the CW having rolled out its lineup. As Entertainment Weekly points out, the schedule is straight out of the early 90s. A quick look:
For those of you unable to make it to the Fox upfront today at the New York City Center (or skipped it and went straight to the party), here are some of the takeaways:
How do you sell TV advertising in this environment? If you’re Scripps Networks, you trumpet the product integration available in your make-over and do-it-yourself programs. You also make no bones about how difficult things are for advertisers and consumers.
Tired of all those commercials? Don’t have a DVR? Fox reckons it has something for you. Forget the name (they’re calling it Remote Free TV) and concentrate on the concept: a big tentpole drama with half the normal commercials and promotional time.
For years we have interviewed media analyst/newsletter editor/industry maven Jack Myers about the television upfronts. We have tried to track him down at upfront parties, cocktail napkin in hand, to get his initial reaction on the new shows trotted out by the networks while he talks to the most senior executives. We have written up his forecasts and predictions on how many billions of advertising dollars the nets will say they have booked.