When it comes to NFL, TV executives put on brave face

May 18, 2011

NFL players association members arrive for negotiations with NFL in Washington Mar 11 2011

At The CW, it’s all about supernatural, soaps and the 90s

May 21, 2009

Upfront week is winding down, with the CW having rolled out its lineup. As Entertainment Weekly points out, the schedule is straight out of the early 90s. A quick look:

Fox upfront: Watch “Glee” and look for Kiefer at the bar

May 18, 2009

For those of you unable to make it to the Fox upfront today at the New York City Center (or skipped it and went straight to the party), here are some of the takeaways:

Lifetime, Scripps pitch advertisers

April 21, 2009

How do you sell TV advertising in this environment? If you’re Scripps Networks, you trumpet the product integration available in your make-over and do-it-yourself programs. You also make no bones about how difficult things are for advertisers and consumers.

Throwing an orgy of pessimism? Well, don’t invite Viacom

February 12, 2009

How bad is the advertising market? Pretty bad, says Viacom Chief Executive Philippe Dauman. And it’s only going to get uglier.

At Fox, two new dramas; half as many commercials

May 15, 2008

peter.jpgTired of all those commercials? Don’t have a DVR? Fox reckons it has something for you. Forget the name (they’re calling it Remote Free TV) and concentrate on the concept: a big tentpole drama with half the normal commercials and promotional time.

Zucker upbeat on offbeat upfront

May 14, 2008

zucker.jpgIn one of the busiest weeks for network TV executives, NBCU’s Jeff Zucker nonetheless stopped by an Avenue A/Razorfish event for a question-and-answer session with the ad company’s vice president of media & entertainment, Domenic Venuto.

ABC upfront has a little fun with Kimmel

May 13, 2008

kimmel.jpgMuch has been made about ABC, Fox, NBC and CBS taking a low-key approach to their upfront presentations this year. Still, ABC brought out Jimmy Kimmel for a few jokes in a reminder of what these events were like in past years.

The yin and yang of TV ad pricing

May 13, 2008

shaw.jpgWhy have prime-time network TV advertising prices been so strong in the scatter market — up in the double digits — after a rather lackluster upfront in 2007?

The Upfronts are dead, long live the Upfronts

May 13, 2008

upfront2.jpgFor years we have interviewed media analyst/newsletter editor/industry maven Jack Myers about the television upfronts. We have tried to track him down at upfront parties, cocktail napkin in hand, to get his initial reaction on the new shows trotted out by the networks while he talks to the most senior executives. We have written up his forecasts and predictions on how many billions of advertising dollars the nets will say they have booked.