Instead of a big, crazy upfront presentation at Radio City, NBC Universal this year invited advertisers and media to its Experience at 30 Rockefeller Center. Here’s a guided tour:
First off, you’re greeted by a TV screen featuring clips from NBC stars like Tina Fey and Brian Williams, who make some jokes and ham it up and basically tell you to move along, which you were really going to do anyway since you’re just standing there in the hallway.
There really isn’t a lot to see in the first few rooms (promotional videos, etc) except that walking around are a bunch of people dressed in all black with, if you can picture it, video screens on their chests.
The screens had games that you could play; one told you what character you’d be in “The Office,” and another asked you some trivia questions (I approached it like school, took some wild guesses and got two out of three).
Things soon picked up. First a screening room featuring trailers of some of the upcoming releases like “Momma Mia” and “The Incredible Hulk,” then a “Deal or No Deal” exhibit featuring the gameshow’s models walking about in sequined red dresses.