Living the NBCU “Experience”

May 13, 2008

rock-center.jpgInstead of a big, crazy upfront presentation at Radio City, NBC Universal this year invited advertisers and media to its Experience at 30 Rockefeller Center. Here’s a guided tour:

Flying blind into the upfronts?

May 9, 2008

drone.jpgOne thing you can bank on next week is that the TV networks won’t be showing off dazzling pilots of new shows at the upfronts, as we highlighted in a preview.

CBS pumped about more subdued upfront!

April 29, 2008

moonves.jpgHold on to your hats, it’s time for the upfronts!

Or maybe it’s “hold your horses” instead. We forgot for a moment that this year the annual advertising bonanza is supposed to be a bit more subdued.

Nothing upfront about NBC’s upfronts

April 2, 2008

silverman.jpgSo NBC rolled out its 2008-09 schedule — it covers all 52 weeks, comes six weeks earlier than normal, and, without any pilots or trailers to showcase the new programs, leaves quite a lot to the imagination.