Instead of a big, crazy upfront presentation at Radio City, NBC Universal this year invited advertisers and media to its Experience at 30 Rockefeller Center. Here’s a guided tour:
One thing you can bank on next week is that the TV networks won’t be showing off dazzling pilots of new shows at the upfronts, as we highlighted in a preview.
Hold on to your hats, it’s time for the upfronts!
Or maybe it’s “hold your horses” instead. We forgot for a moment that this year the annual advertising bonanza is supposed to be a bit more subdued.
So NBC rolled out its 2008-09 schedule — it covers all 52 weeks, comes six weeks earlier than normal, and, without any pilots or trailers to showcase the new programs, leaves quite a lot to the imagination.