Just when you think things can’t possibly get any worse for newspapers, it somehow manages to get even bleaker. Today’s example is provided by the Washington Post Co and its flagship paper (and the online site Slate). The company reported third quarter earnings including results from its newspaper division today.
Under the ownership of Rupert Murdoch’s News Corp, the Wall Street Journal has made no bones that the New York Times is enemy No.1. But that hit list doesn’t stop at the Gray Lady. From time to time, the Journal pivots to set USA Today in its crosshairs — and its latest actions mark a move in that direction.
Newspaper publishers are still laboring to reverse a massive decline in advertising revenue — the Newspaper Association of America reported that total industry ad revenue fell 6% in Q2 — but you sure wouldn’t know it over at The Wall Street Journal.
The organization that keeps up with newspaper circulation released another bleak round of numbers this morning. For the 602 daily newspapers that reported into the Audit Bureau of Circulations, total daily circ plummeted 8.7 percent while Sunday circ for 548 papers fell 6.5 percent for the six months ending March 2010 compared to the same period last year.
Thanksgiving thank-you lists can get pretty lengthy. This year, add a newspaper to the things you’re thankful for. That, more or less, is the message that the Newspaper Association of America is delivering in an advertisement that it hopes daily papers will run this coming Monday. The ad will appear a week before the Audit Bureau of Circulations publishes its latest circulation statistics for North American newspapers.
Earlier this week I brought you the brewing circulation tussle between USA Today and The Wall Street Journal, and which paper will be able to claim to be the largest one in terms of circulation. You can read that here, but for the recap, here are the main points:
Here are some of the day’s stories about the media industry:
Recession sends Americans to the Internet (Reuters)
S. John Tilak writes: “More than two-thirds of American adults — or 88 percent of U.S. Internet users — went online for help with recession-induced personal economic issues and to gather information on national economic problems, a study released on Wednesday said.”