It will open smaller stores in urban markets. It will add its PFresh food concept into hundreds of stores, boosting customer traffic. It will explore overseas expansion in Canada, Mexico or Latin America.
And it will celebrate the Super Valenbowl!
Michael Francis, Target's chief marketing officer, said the retailer is ready to reclaim seasonal events in a "bolder and more dominant way."
It did that during the busy Thanksgiving holiday shopping weekend. It held a two-day sales event -- online on Thanksgiving day and in stores on Friday -- that it said resulted in a double-digit rise in Black Friday traffic compared with last year.
Next up is Valentine's Day. But Francis said cupid's day is now having to compete with the Super Bowl, which will be played on Feb. 7 this year.