MediaFile

Vevo relaunches with closer Facebook ties

Vevo, the music video company, has relaunched the popular site with a more personalized, social, long-play viewing experience getting closer and further away from that MTV experience at the same time.
One of the big changes is that you can now only get the full benefits of Vevo with a Facebook login in, which allows you to create a personalized Facebook playlist and share the videos you’ve watched with your friends on Facebook.

Vevo was the second most watched online video service in the U.S. in January with more than 51.5 million unique visitors watching an average of 62  minutes of video that month according to comScore. It is also YouTube’s number 1 partner.

A reminder that Vevo is owned by Universal Music Group, Sony Music Group and the Abu Dhabi Media Company, It also features music videos from EMI and many independent labels but not Warner Music Group, the third largest label owner.

Vevo’s changes are going down similar routes as many other ambitious online services which believe they need to have a significant social presence to grow and keep users involved sharing detailed traffic data voluntarily and adding value for advertisers and other partners.

In some senses you could argue there are ‘no surprises’ from the MTV of the early 21st Century.

How much will Google TV cost?

Almost five months after telling the world about its television aspirations, Internet search giant Google is providing more details on its forthcoming Google TV service.

The first devices featuring Google TV, from Sony and Logitech, will be available this month, Google said in a blog post on Monday.

Google also listed a variety of media and technology companies whose content and services will be available on Google TV, including HBO, Netflix, Twitter and music video website Vevo.

Universal Music pulls videos off MTV website

Universal Music Group has pulled its music videos off of MTV’s websites  in a dispute over syndication rights for Universal’s co-owned music site Vevo.

With Universal Music’s previous online music video contract with MTV Networks ending on Aug 1, the music company had planned to use Vevo as the distribution platform for its music videos. But the problem for MTV is that would mean adverts around the videos would be sold by Vevo, not MTV,  something the music television business found difficult to agree to.

Vevo was launched in December by co-owners Universal Music and Sony Music Entertainment as a dedicated online venue for premium quality music videos –  an MTV for the digital age if you like. It features music from EMI as well but Warner Music Group is yet to ink a deal.

Warner’s music comes to Hulu, still not on Vevo

JasonMrazWarner Music has just announced that it has signed up to offer music videos, live shows and interviews of its artists on the popular online video site Hulu.

This is interesting as Warner Music is the only one of the so-called big four major music companies that hasn’t signed up to put its music on Vevo, the premium music video site jointly owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company. Vevo is built on the technology platform of YouTube. Warner and YouTube have recently fallen out then settled over licensing terms.

Ultimately, this is about business for Warner. As the only publicly traded music company, Warner Music Group seems keen to occasionally go a different route from its other major label rivals as its executives will argue they have shareholders to answer to.