But industry experts, who had long expected such a move,
were more surprised about the location Sony chose for its
announcement than about the decision itself.
“The fact that Sony decided to announce the PS3 price cut at
Gamescom shows the importance they attach to it. This has been
one of the most important decisions they’ve made in the
segment,” said Ed Barton, analyst at London-based media research
company Screen Digest.
“We (Europe) have lived in the shadows of the United States
(E3) and Tokyo (Game Show) for years, but this is changing.”
Gamescom, which moved this year from the eastern German city of Leipzig to Cologne in the west, is Europe’s largest video game trade show, expected
to attract more than 200,000 visitors, and the third big
industry event behind E3 in Los Angeles and the Games Show in