Sort of like Walter Mondale’s 1984 political slogan, “Where’s the Beef?,” the 2008 political campaign is all about pork- pork barrelling, that is.

John McCain’s campaign last week launched a video game on Facebook called “Pork Invaders,” a spoof on the 1978 arcade favorite “Space Invaders” that takes aim at pork barrelling, or government spending that aims to satisfy a group of voters in exchange for their political support. 

In the game, players use arrow keys to shift a McCain logo across the screen to shoot red “vetoes” at a herd of pigs looming above.  But watch out, the pigs are ready to aim at and, well, soil, the Arizona Senator’s logo.  The more pigs players “veto,” the larger the amount of dollars saved in the budget. 

The low-tech game is a “unique way to get the Senator’s message out there about pork barrelling and earmarks,” according to Rick Gorka, a spokesman for the McCain campaign.  

Facebook users can add the video game application to their profiles.  This is one of the first online strategies McCain’s campaign has used on Facebook, a social online network popular with the young voters who have flocked to support McCain’s rival, Democrat Barack Obama.

“Folks on Facebook tend to get news in non-traditional means, whereas our grandparents would sit down and watch the news with Tom Brokaw,” said Gorka.  “Facebook is yet one avenue we can use to target voters in this election.”  

But will the game really be popular with young voters?  The majority of high school and college-aged Facebook users weren’t even born back when “Space Invaders” was popular and could miss the humor of the campaign’s spoof. 

McCain’s campaign describes the game as “very popular” with users, yet it’s only drawn 433 daily active users out of the 80 million on Facebook.  Obama doesn’t have his own video game (for now), but he still overwhelmingly leads McCain in terms of pledged Facebook supporters.  Over a million Facebook users list themselves as Obama fans, easily trumping McCain’s tally of 152, 619 supporters. 

– Posted by Jennifer Martinez

Take-Two Interactive CEO Ben Feder told us yesterday the company is in formal discussions with a range of parties interested in its “strategic alternatives,” which could involve a sale.

But they didn’t say with whom.

The “Grand Theft Auto” game maker has been fending off the unsolicited advances of Electronic Arts‘ $2 billion offer since March. At the time, Take-Two management deemed the $25.74 per share offer too low, charging EA with low-balling the company ahead of the release of the latest from its hit criminal action franchise. Take-Two traded at $27.52 on Friday morning.

So, who else might be a potential white knight? Time Warner, which has made no secret of its ambitions in the games arena, would be a nice fit, although we’re hearing they’re not in this one. Just this week the company led a $40 million round of financing for online games developer Turbine Entertainment, on the heels of a $30 million investment in April in “Lara Croft” maker SCi Entertainment Group.

A deal to separate from its cable division, which is expected to net Time Warner about $9 billion in cash, frees up some capital for deals in the content sector. They’re competing with NBC Universal and a consortium of investors to buy Landmark’s Weather Channel.

Viacom would be another rational suitor having struck gold with its purchase of “Rock Band” and “Guitar Hero” developer Harmonix. But the company has all but taken itself off the market for big deals, repeating a mantra in recent months to grow its operations organically.

Beyond that a universe of domestic and foreign buyers, game developers and other media ventures could have expressed interested. Discuss.

(Reuters)

Keep an eye on:

• AOL expands, integrates Platform-A in Europe. (Reuters)
• Zagat’s pulls self off the market after failing to find a buyer to meet its price. (paidContent)
• Sony CEO Howard Stringer speaks to the Times and ends up asking the questions. “Should we get out of some of these businesses?” (NYT’s Bits)

(Photo: Reuters / Take-Two Chairman Strauss Zelnick)

Youtube video we wish existed: Sumner Redstone rocking out on “Rock Band” to the Beastie Boys’ “Sabotage” or Bon Jovi’s “Wanted Dead or Alive.”

In the meantime we can assume that Viacom’s octogenarian executive chairman is rockin’ today after the media conglomerate said its first quarter profit rose 33 percent on strong sales of the “Rock Band” video game and higher advertising revenue at MTV Networks. Revenue rose 15 percent to $3.1 billion, beating analysts’ estimate of $3 billion.

It gets even better in the Viacom executive suite, at least for today — its film “Iron Man” kicks off the summer blockbuster season to positive reviews, including that of tough Wall Street Journal reviewer Joe Morgenstern who said it had “exhilarating” action and “scintillating” comedy.

Industry gurus suggest the opening box-office take could top $100 million. Ka-ching! (It cost $135 milion to make.)

The good news does not negate lingering issues at Viacom, namely the resiliency of its cable networks in an advertising environment that is challenging at best. Also, everyone wants to know more about the new premium cable/VOD enterprise being built by Viacom, MGM and Lionsgate.

Or, what about the risk of collapsing the distribution window so that Apple’s iTunes sells movies on a DVD’s release date?

I just want to know: would Redstone rather jam to David Bowie or Blue Oyster Cult?

(Reuters)

Keep an eye on:

• Microsoft’s Steve Ballmer says the company poised to detail its next moves on Yahoo (Reuters)
• A night after Tuesday’s much-discussed on-air blunder by “American Idol” judge Paula Abdul, the results show of the talent show lost 1.2 million viewers from the previous week. (Hollywood Reporter)
• Is Microsoft working on a Blu-ray player for the Xbox 360? (Engadget)

(Photos: Sumner Redstone and wife Paula Fortunato, Reuters; www.rockband.com)

Meet Warner Bros’s new video game czar Martin Tremblay, who was named president of Interactive Entertainment.

Tremblay will report directly to Kevin Tsujihara, president of Warner Bros Home Entertainment Group, when he starts in July.

Warner poached Tremblay from Vivendi Games, where he was president of worldwide studios since 2006, during which he oversaw the release of “F.E.A.R”, “Scarface: The World is Yours”, and the “Crash and Spyro” series.

He was also president of Ubisoft Montreal before that, and grew the company from 350 employees to 1,500. The studio has been responsible for some of the hottest selling franchises including “Rainbow Six” and “Splinter Cell.”

Is Warner Bros ramping up investment in games? The division of Time Warner recently ponied up another $30 million to invest in “Larry Lara Croft” series maker SCi Entertainment Group.