This may seem obvious to anybody who’s sat beside an iPhone user on the subway but ComScore’s latest research confirms it anyway. Games are one of the hottest iTunes Apps downloaded, and those who download them are well-paid social-site viewers ripe for some kind of new advertsing scheme.
The Game Developers Conference is not necessarily the place one would most expect to see a presence from the U.S. military. But video games are so enmeshed in popular culture – particularly for young males – that the Army has for years been using them to appeal to potential recruits.
Given the popularity of downloadable apps for Apple’s iPhone and iPod Touch, many folks — namely some prominent Silicon Valley venture capitalists — are confident there’s plenty of money to be made from app developers as well.******Ngmoco, which makes games exclusively for the iPhone and the iPod Touch, said Monday it has closed $10 million in Series B financing led by Norwest Venture Partners. The company’s previous investors –- Kleiner Perkins Caufield & Byers and Maples Investments — also participated in the funding. Ngmoco received $5.6 million in its first round of financing.******Ngmoco — which stands for “next generation mobile company” — was born last year along with Apple’s App Store, and the company’s profile has risen in tandem with the store’s popularity. Users have downloaded more than 800 million apps in total and the store now features more than 25,000 offerings.******Ngmoco’s games have been installed more than 7 million times. The company currently has seven titles –- its most popular is the $9.95 “Rolando Orlando” -– and 12 in development.******Neil Young, ngmoco’s chief executive and one of its co-founders, said in an interview that he was surprised by the “voracious” appetite for games on the iPhone and iPod Touch. Although he wouldn’t rule out making games for other platforms, he said the devices provide a unique opportunity for game makers.***
It’s just a blend of amazing capability with this awesome usability. And its clearly those two things that are enabling this new type of usage patterns both in terms of how people are consuming games and how much they’re consuming. And also the ease at which they’re able to get them. Until there are any other platforms that come close to that I think we’ll certainly remain focused on these devices.
from Fan Fare:
The video game industry may have won another battle over whether violent games should be labeled as such and kept away from minors, but the author of a California video game labeling law that was struck down on Friday by a federal appeals court says the war is far from over.
from Summit Notebook:
Strauss Zelnick, chairman of Take Two Interactive, has a bone to pick with the media: He doesn't like the two words "Financial" and "Crisis." At least not when they are used to describe the current state of economic affairs.
Microsoft's videogame chief Shane Kim came by our New York office this morning for the Reuters Media Summit and shared his thoughts on XBox 360 sales ("cautiously optimistic") and the outlook for the gaming industry amid the economic doom-and-gloom ("Who knows, maybe flat performance will be considered a remarkable achievement").