A lot may be riding on the release of Microsoft’s newest operating system, Windows 7, which is due in October, not the least of which is an expected rush of advertising to support everything from the software itself, to the computers it will run on to the rival computers it will not run on.
This surge of business is seen coming just as the holiday shopping session gets under way and could help spark the economic turnaround that some suggest will come later this year.
Or maybe not.
According to a survey by ScriptLogic, six in 10 companies plan to skip buying Windows 7. Some will pass on the added cost of the upgrade, while others are concerned about compatibility with existing applications.
Perhaps consumers will be less squemish about Windows 7 than businesses. Then again, neither were exactly thrilled about Microsoft’s last upgrade — Windows Vista….
Keep an eye on: