The world is a wonderful place if you’re in the U.S. media business, according to the mid-term update from Veronis Suhler Stevenson.
The private equity firm forecasts the U.S communications industry–which includes everything from Hollywood and cable to education publishing and Yellow Pages–will grow faster than the U.S. economy in 2012. The total communications industry is project to grow by 5.6 percent compared with 4.4 percent GDP growth for the United States.
In particular the top performing segments will include what VSS calls Pure-Play Consumer Internet & Mobile Services, up 18.1 percent, Public Relations & Word-0f-Mouth Marketing, up 14.6 percent and Broadcast TV, up 9.3 percent. Subscription TV is expected to grow by 7.7 percent while branded entertainment is forecast to grow 7.5 percent.
Unsurprisingly, those that will underperform the economy and be down frm last year include consumer magazine publishing, down 2.2 percent; newspapers, down 3.8 percent; and local consumer directories, down 5.6 percent.