Disney turns to baseball to pitch guinea pig spy film

April 22, 2009

Walt Disney is turning to baseball to hype a 3-D movie about secret-agent guinea pigs.Walt Disney Pictures has signed a deal with Major League Baseball for undisclosed terms under which the entertainment giant will give away 1 million tickets to the movie “G-Force,” scheduled to open nationwide on July 24, if a grand slam home run is hit at the sport’s All-Star game on July 14.”G-Force” is a comedy adventure about a covert government program in which guinea pigs are trained to work in espionage. “Armed with the latest high-tech spy equipment, these highly trained guinea pigs discover the fate of the world is in their paws,” says Disney.Under the program, a grand slam at baseball’s mid-summer classic means a free ticket for the first million people to register at Disney.com between April 22 and July 14, as well as the more than 46,000 fans attending the game in St. Louis.If no grand slam is hit, no free tickets. In 79 previous MLB All-Star games, the only grand slam was hit in 1983. (Thank you, Fred Lynn).Most U.S. sports have been hurt by consumer and corporate spending cutbacks in the recession. Major League Baseball officials expect attendance to fall as much as 10 percent this season, but that still translates to more than 70 million people at the games. And companies are still drawn to the sport as recent marketing deals have shown.The last movie to use the MLB All-Star game to promote its debut was Disney’s “Angels in the Outfield” in 1994.”G-Force” also will be part of the All-Star voting, appearing on more than 20 million ballots distributed at the 30 MLB ballparks, more than 100 minor league parks, and through in-stadium messages and announcements.The Jerry Bruckheimer-produced movie stars the voices of Sam Rockwell, Tracy Morgan, Penelope Cruz, Nicolas Cage, Jon Favreau and Steve Buscemi.Hey, it may be guinea pigs, but check out Bruckheimer’s track record. His credits include such hits as “Flashdance,” “Beverly Hills Cop,” “Top Gun” and “Pirates of the Caribbean” in theaters, as well as “CSI” and “The Amazing Race” on TV.Baseball is careful about how it ties into movies, however.You will see no “G-Force” logos on any bases. In 2004, baseball officials scrapped plans to promote the “Spider-Man 2″ movie on its bases after a major public outcry.

Now showing: The cable show

March 31, 2009

The big story in the media for the rest of the week is the annual National Cable Telecommunications Association Show, or “the cable show,” as its commonly called.

New York Times brings IHT into the fold

March 30, 2009

It’s no secret that the International Herald Tribune is part of The New York Times Co, so why not flaunt it? Visitors to nytimes.com and iht.com saw evidence of this thinking Sunday (or Monday, depending on where you are).

Seattle P-I prints last daily edition

March 17, 2009

The Seattle Post-Intelligencer, after today, will be an online only paper, the latest casualty in the beleaguered newspaper business

My iPod shuffle knows 13 more languages than me

March 11, 2009

Picture this: An Apple 10-inch touchscreen netbook. And hold that image for at least a little longer.

Can’t get enough of that (Kindle) reading thing

March 4, 2009

Just as we’re getting over the buzz and acclaim for the new Kindle e-reader, Amazon comes right back at us. This time, it is selling    e-books for the iPhone and iPod — that’s right — through a Kindle application that can be downloaded from Apple’s App Store.

Redstone debt crunch could be easing, despite income loss

February 19, 2009

Here’s the latest on Sumner Redstone: On CBS’s earnings call he reiterated that negotiations with lenders regarding National Amusements’ debt situation were moving forward.

One big, happy, musical family

February 4, 2009

Hey, Madonna meet Miley Cyrus. Jay-Z, these are the Eagles. You all could be one big happy family. Sort of like the Brady Bunch.  Or the Partridge family!

See you at the job bank

January 30, 2009

We were talking the other day about job cuts — more specifically about who would be next to feel the axe blade. We’d seen big cuts at Viacom, Omnicom, Warner Brothers and Time Inc, and, you know, it obviously didn’t take a genius to figure more were coming.

from Fan Fare:

Hollywood ponders Jobs-lessness

January 30, 2009

(Writing and Reporting by Sue Zeidler)jobs

Apple Inc's Steve Jobs has commanded a leading role in Hollywood for years with his clout and influence in the digital entertainment arena, including Apple's position as a leading provider of downloads for music and video at its iTunes Web site.