‘The Lorax’ jumps from page to screen

March 3, 2012
Dr. Suess tale “The Lorax” comes to the big screen this weekend with Danny DeVito voicing the tree-loving creature in the 3D movie version of the classic children’s book.   Distributor Universal Pictures, a unit of Comcast Corp, projects opening-weekend sales upwards of the $38 million domestic opening for the animated “Rango” during the same weekend last year.   The weekend’s other new wide-release movie is comedy “Project X” from Time Warner’s Warner Bros. studio, which forecasts $17 million to $19 million in U.S. and Canadian ticket sales from Friday through Sunday.   The film about three high-school students who try to throw a party to remember — and which proceeds to careen out of control — already took in $1.5 million at midnight showings early Friday.   Elsewhere, best-picture Oscar winner “The Artist” will expand to 1,756 theaters from 966, as independent film studio The Weinstein Co. tries to spin some of that Oscar gold into green.   Photo Credit: Universal Pictures and Illumination Entertainment.

Murphy’s ‘Tower Heist’ tries to steal box-office win

November 4, 2011

“Tower Heist,” an Eddie Murphy and Ben Stiller comic caper, is poised to run away with the box-office crown this weekend.

CW sticks with the young demo

May 20, 2010

katy perryThe CW network, the jointly owned venture of CBS and Warner Bros, was the last of the broadcasters to host its annual unveiling of new prime-time programming — otherwise known as the upfronts.  Judging from its programming schedule and slate of celebrity appearances, the folks at CW aren’t changing the formula of chasing young viewers.