Dr. Suess tale “The Lorax” comes to the big screen this weekend with Danny DeVito voicing the tree-loving creature in the 3D movie version of the classic children’s book.
Distributor Universal Pictures, a unit of Comcast Corp, projects opening-weekend sales upwards of the $38 million domestic opening for the animated “Rango” during the same weekend last year.
The weekend’s other new wide-release movie is comedy “Project X” from Time Warner’s Warner Bros. studio, which forecasts $17 million to $19 million in U.S. and Canadian ticket sales from Friday through Sunday.
The film about three high-school students who try to throw a party to remember — and which proceeds to careen out of control — already took in $1.5 million at midnight showings early Friday.
Elsewhere, best-picture Oscar winner “The Artist” will expand to 1,756 theaters from 966, as independent film studio The Weinstein Co. tries to spin some of that Oscar gold into green.
Photo Credit: Universal Pictures and Illumination Entertainment.