Everyone seems to be gabbing about the “cloud” these days. Whether it’s Apple’s much-hyped iCloud service or the Amazon Cloud, the now-popular euphemism for web-based software services has become one of the tech world’s biggest buzz words. Microsoft joined in on the action today by unveiling a revamped web-based version of its popular Office suite of business software. But Microsoft’s main target here is not Apple or Amazon, but Google, which has stolen some of the software maker’s corporate customers in recent years with cheap, web-only alternatives.
from The Great Debate UK:
Direct, real-time communication among politicians and the public through social media platforms is reshaping democracy and the news media, but questions remain about how the fabric of society might change as a result, argued a panel at an event hosted by the BBC on Tuesday evening at Westminster.
Just about everyone has thrown a thought or two by now into the great bubbling pot of stew that is the future of journalism. Latest in line is Marissa Mayer, Google’s vice president of search products and user experience.Mayer, one of Google’s earliest employees who gets reams of newsprint in Silicon Valley for her cupcake spreadsheets and love of Oscar de la Renta, spoke before a Senate subcommittee on a future of journalism hearing on Wednesday.Apart from defending Google, which has come under attack from the news industry — most notably the Associated Press — for profiting from content, Mayer gave some tips on how journalists should write their stories.Mayer talked about something she called the “atomic unit of consumption” — a news article rather than an entire newspaper, much like one song downloaded digitally instead of buying an entire album. Here’s an excerpt from her prepared testimony:
The atomic unit of consumption for existing media is almost always disrupted by emerging media. For example, digital music caused consumers to think about their purchases as individual songs rather than as full albums. Digital and on-demand video has caused people to view variable-length clips when it is convenient for them, rather than fixed-length programs on a fixed broadcast schedule.Similarly, the structure of the Web has caused the atomic unit of consumption for news to migrate from the full newspaper to the individual article. As with music and video, many people still consume physical newspapers in their original full-length format. But with online news, a reader is much more likely to arrive at a single article. While these individual articles could be accessed from a newspaper’s homepage, readers often click directly to a particular article via a search engine or another Website.
At least San Francisco Mayor Gavin Newsom has the good grace to look a little bit sheepish when he offers San Franciscans the opportunity to watch him talk city politics for SIX HOURS on YouTube video.