Tech wrap: Microsoft reaches for the cloud

June 28, 2011

Everyone seems to be gabbing about the “cloud” these days. Whether it’s Apple’s much-hyped iCloud service or the Amazon Cloud, the now-popular euphemism for web-based software services has become one of the tech world’s biggest buzz words. Microsoft joined in on the action today by unveiling a revamped web-based version of its popular Office suite of business software. But Microsoft’s main target here is not Apple or Amazon, but Google, which has stolen some of the software maker’s corporate customers in recent years with cheap, web-only alternatives.

from The Great Debate UK:

Rory Cellan-Jones on virtual democracy

March 17, 2010

Direct, real-time communication among politicians and the public through social media platforms is reshaping democracy and the news media, but questions remain about how the fabric of society might change as a result, argued a panel at an event hosted by the BBC on Tuesday evening at Westminster.

Google’s Mayer on how to write online news

May 7, 2009

Just about everyone has thrown a thought or two by now into the great bubbling pot of stew that is the future of journalism. Latest in line is Marissa Mayer, Google’s vice president of search products and user experience.Mayer, one of Google’s earliest employees who gets reams of newsprint in Silicon Valley for her cupcake spreadsheets and love of Oscar de la Renta, spoke before a Senate subcommittee on a future of journalism hearing on Wednesday.Apart from defending Google, which has come under attack from the news industry — most notably the Associated Press — for profiting from content, Mayer gave some tips on how journalists should write their stories.Mayer talked about something she called the “atomic unit of consumption” — a news article rather than an entire newspaper, much like one song downloaded digitally instead of buying an entire album. Here’s an excerpt from her prepared testimony:

The atomic unit of consumption for existing media is almost always disrupted by emerging media. For example, digital music caused consumers to think about their purchases as individual songs rather than as full albums. Digital and on-demand video has caused people to view variable-length clips when it is convenient for them, rather than fixed-length programs on a fixed broadcast schedule.Similarly, the structure of the Web has caused the atomic unit of consumption for news to migrate from the full newspaper to the individual article. As with music and video, many people still consume physical newspapers in their original full-length format. But with online news, a reader is much more likely to arrive at a single article. While these individual articles could be accessed from a newspaper’s homepage, readers often click directly to a particular article via a search engine or another Website.

from UK News:

The phuss over Phorm

By Reuters Staff
April 8, 2009

The targeted online advertising company Phorm, which has been accused of spying, breaking the law and just about everything else in the last year, has launched its latest charm offensive in its battle to prove its innocence.

SanFran gives five-year plan in 6-hour YouTube videos

December 4, 2008

At least San Francisco Mayor Gavin Newsom has the good grace to look a little bit sheepish when he offers San Franciscans the opportunity to watch him talk city politics for SIX HOURS on YouTube video.

Dial M For MySpace mobile advertising

December 1, 2008

MySpace co-founder Chris DeWolfe is bullish on the mobile advertising market, but says ad agencies and corporate sponsors haven’t figured out to dial into it.

Google enters Skype territory

November 11, 2008

Google’s at it again.

The Web search leader edged into Skype’s territory at on Tuesday with a feature that allows multitasking Gmail users to video chat, IM and email all at the same time.