There is nothing more infuriating than a slow mobile connection. With people bringing their own devices to workand everywhere else, wireless networks will be working hard to accommodate the mobile traffic flood.
The Justice Department sued to block AT&T’s $39 billion deal to buy T-Mobile USA because eliminating T-Mobile as a competitor would be disastrous for consumers and would raise prices, particularly because the smaller provider offers low prices, the lawsuit said. The lawsuit is a serious attempt to halt a “fundamentally flawed” deal, not a tactic to wring out-sized concessions from AT&T, a source familiar with the lawsuit said.
On the face of it, the iPhone 4 unveiled by Verizon Wireless on Tuesday is pretty much the same device that AT&T has been selling. It costs the same, and features essentially the same bells and whistles — with the nice addition of a personal Wi-Fi hotspot, that allows up to five other devices to share its wireless signal.
How would you widen your appeal beyond an audience of 14-24 year-olds to say the 18-35 year-old demographic? Some companies might give their advertising a gentler or more grown up tone. Others might throw in a service credit or some airmiles.
Boost Mobile has decided the right theme is “wrong”
Investors already thought its recently-launched $50 unlimited mobile service plan was so competitive their first reaction was to sell shares in rival companies. The plan’s arrival in a terrible economy plagued with job cuts is also expected to draw crowds.
But to make sure Boost, a unit of Sprint Nextel, launched an ad campaign designed by Santa Monica-based ad agency 180 LA, to stand out from the clutter.
One has a coroner eating lunch over a dead body and at one point holding an internal organ in one hand and sandwich in the other. Is this wrong? he asks. Not as wrong like high prices.
Then there’s a girl on a bike questioning if there’s something wrong about her flowing long arm pit hair. The answer is of course that its not as wrong as sneaky charges in phone bill.
And what about the cute pig who’s tucking into a plate of ham at the dinner table.
“Is this so wrong? Its delicious.” says the pig. “I’ll tell you what’s wrong, a cellphone company that advertises one price and charges you hidden fees well north of that.”
Sprint said yesterday that Boost has been taking in 6 times more customers than it is losing since the new plan was launched Jan. 22. Now that the campaign launched this week on national TV it will be interesting to see the effect on sales.