Wouldn’t you like to be Reggie Fils-Aime right now. Things probably couldn’t be better for the President of Nintendo of America — largely the face behind the popular “Wii” phenomenon — despite the global economic troubles.
While other executives speaking at the BMO Capital Markets Interactive Entertainment Conference today sprinkled words of concern into their otherwise upbeat addresses, Fils-Aime plainly and confidently said Nintendo is doing just fine, thank you very much.
Reuters talked to Fils-Aime about Wii availability, the DS handheld game, the future of ‘packaged’ games versus online games, and price cuts.
Reuters: Many of the executive speaking at the conference said they were cautiously optimistic about the video game industry during the holiday season. What’s your view?
Fils-Aime: If I look at this from an industry perspective, I think ‘cautiously optimistic’ is quite appropriate. If I look at it from a Nintendo perspective, i would say ‘very optimistic’. We have very strong products in the marketplace — both hardware and software. The Wii console continues to sell out, (and) on the DS side, we are at almost 20 percent growth year on year, on a record year in 2007. We have had very strong software growth, both console and handheld. And we have just launched Wii music (and) we are about to launch Animal Crossing. So we need to execute and continue delivering strong value and strong entertainment choices for the consumer, and if we do that we should have a robust holiday season.
During your presentation, you mentioned that the Wii had a “monster month” in October. Does that continue into November and December?