A day after EU regulators cleared Microsoft and Yahoo’s search partnership, Yahoo Americas EVP Hilary Schneider went “Yahoo!” when asked what the alliance means for everyone. “The deal means more money,” Schneider said at the PaidContent 2010 conference in New York on Friday.
With the unified search audiences of Yahoo and Bing, Yahoo’s sales team can do its job better by making the consumer experience more relevant as well as improving the return on investment for advertisers and publishers, she said. “The more search queries you have in a single marketplace, the more the (search) algorithms can refine themselves… (bringing) more revenue per search for the publisher.”
That’s good news for members of the Yahoo newspaper consortium, Schneider said. Since these dailies are Yahoo’s search partners, the Microsoft-Yahoo alliance increases their returns and revenue as well. She estimated that in 2009, the partnership brought the newspaper industry $100 million in revenue, and “that’s just the tip of the iceberg.” But she declined to say how much Yahoo makes from the newspaper consortium.