There are myriad answers to that question, but AllThingsD suggests that Ross Levinsohn, the former head of News Corp’s Fox Interactive Media Group, and partner, former AOL Chief Jon Miller, are heavily mentioned as the kind who might get a crack at it.
Yahoo’s not-so-secret reorganization got its official nod today, with three new divisions created to centralize operations and report to Sue Decker.
Jerry Yang still stars as Chief Executive in the company’s statement, giving his blessing to moves he said will accelerate Yahoo’s ability to make money off the web.
Decker herself told us that the new organizational structure reflects absolutely no change to her status or power within the organization: “I am responsible for the business and Ari (CTO Ari Balogh) is responsible for the technology and engineering.”
With Yahoo shares trading just above $20, investors must be desperate for any sign that buyout talks with Microsoft could be resuscitated. It’s been relatively quiet since Yahoo struck the Google ad deal — with nary a peep from the usually loquacious activist investor Carl Icahn, who has been blogging about CEO pay but keeping silent on where he will take his Yahoo proxy battle.
If it wasn’t sufficiently clear that Ford is paying for those Mustangs on TV, or who’s supplying all that Coca-Cola to the American Idol judges, the Federal Communications Commission may make everyone involved in this obfuscation ‘fess up.
According to the Wall Street Journal, the FCC is expected to launch a formal proceeding this week to consider rules for proper disclosure of what the industry calls product placement: the frequently annoying inclusion of brand names into scripts for TV shows, movies and, according to some, novels.
Some ideas under consideration include requiring TV shows to put up a notice similar to the ones used by political candidates in their campaign ads. The Journal says U.S. advertisers, who are already shelling out several billion dollars a year on these stealth ads, are opposed to the idea.
We can’t help but question whether such notices would effectively become a second plug for a product, at least in the minds of consumers. Or does the explicitness of it all reduce any potential “cool” factor of having your vacuum cleaner featured in a Saturday Night Live skit?
When Microsoft first said it was ending talks to buy Yahoo, many people thought, “well, that’s the end of it.” Zombie movie fans, on the other hand, know that a dead body can get up and walk again. And walk again it did!