As though it weren’t under enough pressure, the board now has Carl Icahn warning them that they will be held personally liable for approving a controversial employee severance plan.
This is not an entry about Microsoft. It is an entry about Yahoo’s wagon-load of new ad partnerships announced today and what we learned about the future of online advertising exchanges. Basically, Yahoo executives told us they are trying to build a more open, more social Internet strategy vis a vis consumers and advertisers.
Just a day after billionaire investor Carl Icahn called for the removal of Yahoo CEO Jerry Yang, the company blasted out of the gate Wednesday morning, trumpeting deals with CBS, Walmart.com, Havas Digital and the newspaper consortium.
Seems that Fox survived the 14-week writers strike, and arguably thrived if you stack its prime-time ratings up against major broadcast networks. It has finished the season as the undisputed ratings leader for the first time, thanks to a combination of the Super Bowl and that little talent show known as “American Idol.”