After years of rumors and breathless anticipation, Apple’s iPhone is finally coming to the network of Verizon Wireless. But because Verizon is launching a version of the device that has been available from rival AT&T for more than half a year, there was little new technology on display to excite the gadget geeks and Apple fanboys.
And the show failed to deliver on some of the more intriguing rumors that have been kicking around about the event, which was announced suddenly last Friday and thus managed to steal plenty of thunder from the Consumer Electronics Shows in Las Vegas, where most tech reporters were camped out.
Here’s a quick rundown of what did NOT happen on Tuesday
No white iPhone – Like a Yeti, the white iPhone seems to exist only in legend. The company has repeatedly delayed the launch of the device, saying at last check it was due this spring. No one is sure exactly why the White iPhone is proving so difficult to produce. But some had expected (or perhaps hoped) to see it appear Tuesday as part of the Verizon announcement, but it was not to be.
No LTE – Verizon has launched a new high-speed wireless network in markets covering 110 million people with a new technology known as Long Term Evolution (LTE), and has promised 10 new gadgets using that network by mid-year. But the iPhone 4 is apparently not one of them. “Clearly some people wanted LTE,” said Gleacher & Co analyst Brian Marshall.
No Steve Jobs – No one was quite sure whether the Apple CEO himself would appear on stage at a Verizon-staged event. Some in the Apple blogosphere were skeptical, and they proved correct. It was Tim Cook, Apple’s COO — certainly no slouch, but not someone who commands the sort of spotlight that’s Apple’s head honcho does. For those accustomed to Apple-hosted events, Jobs’ absence was felt: “This was not a Jobs-worthy event. But I thought for sure they’d throw them a bone with a white iPhone,” joked BGC Partners analyst Colin Gillis