Hulu, the video site owned by NBC, News Corp and Disney, is safely ensconced in the No.2 most viewed video site in the U.S. according to latest February data from comScore. And Hulu is making progress not just in the quantity of views but in the quality of views: Users watched a record amount of video per person during the month. The average Hulu users watched 23.3 videos at 2.4 hours of video per viewer. This compares with the average online video length at 4.3 minutes.
YouTube, the world’s most popular video site, has just revealed that a whole day’s worth of online video is uploaded to its servers every single minute. That’s a mind-boggling statistic when you bear in mind this site is just five years old.
Google CEO Eric Schmidt has acknowledged he realized upfront that he was overpaying to acquire YouTube, to the tune of $1 billion, judged by any conventional measures.
We caught up with Netflix CEO Reed Hastings at the movie rental company’s event where it awarded a $1 million prize after a contest aimed at improving the accuracy of movie recommendations. He spoke about his hopes of working with Apple on the iPhone, the possibility that YouTube will beef up its movie service, and the future of the DVD.
YouTube executives and spinmeisters have been pushing back more aggressively at the perception that the video site is a great big drain on Google’s bottomline, probably losing $200 million to $500 million a year by some estimates. These execs say that hundreds of major advertisers are taking spots on YouTube against “hundreds of millions” of video views every week.
It’s taken a while but YouTube is officially pushing back at the various estimates on how much money it costs parent Google by satisfying our collective hunger for million of video clips every day. Google paid $1.65 billion for YouTube in 2006, when it bought the site from Chad Hurley and former CTO Steve Chen (pictured).