Advertising works for Hulu, kind of

March 25, 2009

The jury is out on whether advertising will ever work for online video sites as they strive to become real profit-generating businesses. Well, it’s worked for Hulu, but not in the profit-generating kind of way — at least not right away.

from Fan Fare:

Hulu gets social

March 12, 2009

Video streaming Web site Hulu.com marked its one-year anniversary on Thursday by announcing new social networking features, as the site seeks to gain ground on other Internet entertainment hubs.hulu-ceo-jason-kilar
    
The Web site, a joint venture between General Electric Co.-owned NBC Universal and News Corp., launched "Hulu Friends" which integrates functions from social networking sites MySpace and Facebook, as well as e-mail providers Gmail, Yahoo! Mail and Hotmail, and allows users to see what their friends are watching, share new videos and leave notes for each other.
    
Hulu, which allows visitors to view television episodes and movies on their home computers, still has a long way to go if it hopes to catch up to video sharing giant YouTube.com. Internet tracking site comScore reported this month that YouTube accounted for about 43 percent of all videos viewed over the Internet in January. By comparison, Hulu.com had only a 1.7 percent share of all videos viewed. The Google-owned YouTube has reached out to mainstream entertainment companies, including Universal Music Group, as the site seeks to add more premium entertainment on its site. But unlike YouTube, which mostly has short video clips, Hulu allows users to view entire episodes, and it has positive trends in its favor.

YouTube: And the beat no longer goes on — in the UK

March 10, 2009

It’s Day 2 of YouTube versus PRS For Music, the British organization that collects royalties for songwriters and publishers whenever songs are broadcast over the air and the Web or performed in public venues .

Let’s dance: Universal, YouTube talk music site

March 5, 2009

Get ready for Vevo, or whatever YouTube and Universal decide to call their premium online music site.

YouTube tops 100 million U.S. viewers – comScore

March 4, 2009

Whether it’s the recession keeping people searching for cheap entertainment or just the gradual shift of consumer eyeballs to the Web, YouTube‘s popularity continues to grow. The Google-owned site topped 100 million U.S. viewers for the first time in January, industry tracker comScore said on Wednesday.

Twitter has journalists chirping

February 27, 2009

News organizations are all a-twitter about Twitter: Is it a friend or a foe? Should it be embraced or eschewed? Will Twitter kill journalism or revive it?

Checking out the Microsoft retail store

February 13, 2009

When it comes to Microsoft, you can count on one thing: Whatever they do will get plenty of scrutiny in on the wires, in newspapers, and across blogs. Think A-Rod or Brad and Angelina.

Super Bowl Sunday? Try Super Bowl Friday

January 30, 2009

When you’re spending up to $3 million for 30 seconds of Super Bowl time, you really, really want to get your money’s worth. So what do you do? Hold press briefings, drag executives out for interviews, hold contests, and, of course, post the commercials on YouTube even before they air on game day. Gone, mostly, are the days when advertisements would actually debut at the Super Bowl.

Hulu keeps bringing in the fans, even without Sarah Palin

January 5, 2009

After jumping to become the sixth most viewed online U.S. video site in October, Hulu managed to keep its spot in November despite not having the benefit of a Sarah Palin/Tina Fey boost from Saturday Night Live